How to use A/B testing to improve website engagement
Imagine you have just launched a brand new website. It's sleek, it's modern, and it's packed full of valuable content. But there's just one problem – nobody seems to be engaging with it. Your bounce rate is high, your click-through rate is low, and you're struggling to figure out why. This is where A/B testing comes in. A/B testing is a powerful technique that allows you to test different variations of your website to see which ones perform better.
