Short answer: Metadata.io and Clearbit are not substitutes. Metadata is a B2B paid media execution platform where seven named AI agents plan, build, launch, and optimize ad campaigns across LinkedIn, Meta, Google, and other channels. Clearbit no longer exists as a standalone product: HubSpot acquired it in December 2023 and sells it as Breeze Intelligence, a data enrichment and visitor identification layer inside HubSpot. Pick Metadata to run ads, Breeze Intelligence to enrich HubSpot records.
The query "metadata vs clearbit" usually comes from a demand gen or RevOps lead who has heard both names in the same ABM conversation and wants to know whether one replaces the other. It does not, and the reason is worth understanding, because it tells you where the real gaps in your stack are. This guide covers what each product is today, a side by side table, how teams combine them, and where a single platform such as Abmatic AI collapses both jobs into one identity graph.
What Metadata.io Is in 2026
Metadata.io describes itself as the execution layer for B2B paid media. Its platform page lists twelve channels: Facebook, Instagram, LinkedIn, X, Reddit, Google, Microsoft Bing, ChatGPT, display, CTV, out of home, and audio. The product is built around a team of seven named AI agents, each owning a slice of the paid media lifecycle:
- Mei handles planning and strategy.
- Max builds audiences.
- Zoe produces creative.
- Eva manages offers and promotions.
- Ann assembles and launches campaigns.
- Tom analyzes performance.
- Raj runs operations.
Humans review every object before launch, and campaigns then self-optimize toward pipeline and revenue. To build audiences, Metadata draws on firmographic and technographic data, Bombora and G2 intent, retargeting pools, CRM data, and visitor identification. Metadata remains an independent company. Pricing is not published: the platform routes buyers to a demo and quotes based on scope.
The important point for this comparison: Metadata consumes data to target ads. It is not sold as a contact or company enrichment product for your CRM.
What Clearbit Is in 2026
Clearbit was the default enrichment API for a decade of B2B SaaS teams. HubSpot acquired it in December 2023, and its capabilities now ship as HubSpot Breeze Intelligence. Clearbit is not purchasable as a standalone product anymore, and the legacy free Clearbit tools were sunset in 2025. If you read an older review describing Clearbit Reveal or the Clearbit Chrome extension as something you can buy separately, that review is out of date.
Breeze Intelligence covers three jobs inside HubSpot:
- Enrichment: company and contact records filled with firmographic attributes from the former Clearbit dataset.
- Buyer intent: account-level identification of companies visiting your site, matched by IP, with alerts on high-intent pages.
- Form shortening: fewer form fields because known attributes are filled automatically.
It requires a paid HubSpot subscription and is metered through HubSpot Credits rather than a separate Clearbit contract. If you run Salesforce without HubSpot, Breeze Intelligence is not a natural fit. We cover the migration paths in depth in alternatives to Clearbit Breeze Intelligence and what to use instead after the Clearbit sunset.
Metadata vs Clearbit: Side by Side
| Dimension | Metadata.io | Clearbit (HubSpot Breeze Intelligence) |
|---|---|---|
| Category | B2B paid media execution | Data enrichment and visitor identification |
| Independent company | Yes | No, owned by HubSpot since December 2023 |
| Buy standalone | Yes | No, requires a paid HubSpot plan |
| Primary output | Live ad campaigns and pipeline reporting | Enriched HubSpot company and contact records |
| AI agents | Seven named agents (Mei, Max, Zoe, Eva, Ann, Tom, Raj) | Breeze agents and Copilot sit in the wider HubSpot Breeze suite |
| Channels | LinkedIn, Meta, Google, Bing, X, Reddit, ChatGPT, display, CTV, OOH, audio | None; it feeds data to HubSpot tools |
| Intent data | Uses Bombora and G2 intent for targeting | Buyer intent based on website visits |
| Visitor identification | Used for audience building | Account-level, inside HubSpot |
| CRM fit | Integrates with your CRM | HubSpot only |
| Pricing | Not published, demo-led quote | HubSpot plan plus HubSpot Credits |
Why People Compare Them Anyway
The two names show up together because both touch the same question: which accounts should we spend money on? Metadata answers it with ads. Clearbit, now Breeze, answers it with data. In a typical mid-market stack the flow looks like this:
- Breeze Intelligence enriches inbound leads and flags companies visiting the site.
- Marketing ops builds a HubSpot list of high-fit, high-intent accounts.
- That list syncs into Metadata as an audience, and Metadata's agents run campaigns against it.
- Pipeline from those campaigns flows back into HubSpot for attribution.
That works, but notice the seams. Identity resolution happens in one vendor, ad targeting in another, and the website experience the ads drive traffic to is handled by neither. Each handoff is a sync job, a matching step, and a place where an account silently drops out. If this is the stack you are running, a quick look at how Abmatic AI runs identity, ads, and the landing experience on one graph is worth twenty minutes.
Want to see the loop closed on one graph instead? Book a 20-minute Abmatic AI demo.
When Metadata Is the Right Call
- Paid social and paid search are your biggest pipeline source and the team spends most of its week building and trimming campaigns.
- You want agents that handle creative, audience, and budget decisions across many channels, including newer ones like ChatGPT Ads and CTV.
- Your data and enrichment layer is already solved elsewhere and you only need an execution engine on top of it.
Metadata's agent team is real and specific, and the channel breadth is wider than most ABM advertising tools. Do not let anyone tell you it lacks AI. Its scope is paid media, and inside that scope it is a serious product.
Skip the manual work
Abmatic AI runs targets, sequences, ads, meetings, and attribution autonomously. One platform replaces 9 tools.
See the demo →When Breeze Intelligence (Clearbit) Is the Right Call
- You run HubSpot as your system of record and want enrichment without another vendor contract.
- Your main need is cleaner records and shorter forms, not campaign execution.
- Account-level visitor identification inside HubSpot is enough; you do not need to know which named person visited.
The trade-off is lock-in. Breeze Intelligence only makes sense inside HubSpot, and it identifies companies, not individuals. Teams that need contact-level identification or run Salesforce usually look elsewhere. Our HubSpot Breeze vs Clearbit breakdown covers exactly what changed in the transition.
What Neither Product Does
Put the two together and you still have gaps that show up in pipeline reviews:
- Contact-level deanonymization. Breeze identifies the account. It does not tell you which named buyer read your pricing page. Metadata uses visitor data to build audiences, not to hand reps a person.
- Web personalization and A/B testing. Ads from Metadata land on a page that looks the same for every account unless you buy a separate personalization tool.
- Outbound sequences and chat. Neither product sends a sequence, runs inbound chat, or books a meeting with the right AE.
- One identity graph. Each vendor resolves identity its own way, so attribution depends on how well two match tables line up.
The Third Option: Abmatic AI
Abmatic AI is the most comprehensive AI-native revenue platform on the market. It replaces the enrichment job Clearbit used to do and the paid media job Metadata does, and adds the website, outbound, and chat layers neither covers, all on one first-party identity graph. Competitors in the ABM category typically cover three to five of these jobs; Abmatic AI runs 15+ modules natively:
- Account-level deanonymization to identify the companies behind anonymous site traffic, the job Breeze buyer intent does inside HubSpot.
- Contact-level deanonymization to identify the individual people behind that traffic, natively, with no supplemental vendor.
- Account list and contact list building from firmographic, technographic, and intent filters on a first-party database, the job teams buy Clay or Apollo for.
- Advertising across Google DSP, Google Search, LinkedIn Ads, and Meta Ads, with retargeting driven by the same account list.
- Web personalization and A/B testing so the ad click lands on a page built for that account and stage.
- First-party intent and third-party intent layered on one graph, captured across web, LinkedIn, paid ads, and email.
- Agentic Workflows, for example: if an account hits an intent threshold, enroll it in a sequence, show a personalized banner, and alert the AE in Slack.
- Agentic Outbound with signal-adaptive copy and cadence, plus Agentic Chat and an AI SDR for meeting qualification, routing, and booking.
- Technology scraper that detects a prospect's tech stack for targeting and personalization.
- Built-in analytics for pipeline, attribution, and account journeys without a separate BI tool.
The architectural difference matters more than any single feature. Metadata's agents are strong, and HubSpot's Breeze agents are strong, but each sits on its own data. Abmatic AI's agents act on one graph where the ad impression, the site visit, the named visitor, and the sequence step are the same record.
Integrations
- Salesforce bi-directional sync across accounts, contacts, opportunities, custom objects, and campaigns.
- HubSpot full bi-directional sync across companies, contacts, deals, lists, workflows, and campaigns, so it works alongside or instead of Breeze Intelligence.
- Native Google Ads, LinkedIn Ads, and Meta Ads integrations.
- Slack alerts and AE routing; Gmail and Outlook for sequences and meeting booking.
- Marketo, HubSpot, and Pardot for list syndication and enrichment push-back.
- Snowflake, BigQuery, and Redshift exports.
- A read-only MCP server so Claude and other MCP clients can query accounts, visitors, campaigns, and pipeline.
Scale, fit, and pricing
Abmatic AI serves mid-market and enterprise B2B teams, typically companies with 200 to 10,000+ employees, and handles target-account lists from 50 to 50,000+ accounts across 1:1, 1:few, and 1:many programs. Time to value is days, not months: the pixel goes live and first-party signal capture starts the same day. Pricing starts at $36,000 per year, with enterprise tiers available. Get a walkthrough scoped to your account list.
Implementation Path If You Are Replacing Both
- Week one: install the Abmatic AI pixel and connect Salesforce or HubSpot. Account and contact identification starts on live traffic.
- Week two: rebuild your target account list from first-party fit and intent filters, then sync it to LinkedIn Ads, Meta Ads, and Google as audiences.
- Week three: publish personalized landing variants for your top segments so paid traffic lands on relevant pages, and A/B test them.
- Week four: turn on Agentic Workflows that route high-intent accounts into sequences, chat, and AE alerts. Run old and new stacks in parallel for one reporting cycle before cutting over.
If you are keeping HubSpot, you can leave Breeze Intelligence on for enrichment during the overlap and compare match rates on the same traffic. For a paid media specific view, see Abmatic AI vs Metadata.io and our roundup of Metadata.io alternatives.
Bottom Line
Metadata vs Clearbit is a category question, not a feature question. Metadata runs ads with a team of AI agents. Clearbit is now HubSpot Breeze Intelligence and enriches HubSpot records. Many teams run both and still lack person-level identification, personalized landing pages, and a shared identity graph. If that is your situation, see Abmatic AI run the full loop from identification to ad to personalized page to booked meeting.
Frequently Asked Questions
Is Metadata.io a competitor to Clearbit?
Not directly. Metadata.io is a paid media execution platform that uses AI agents to run B2B ad campaigns. Clearbit, now HubSpot Breeze Intelligence, is a data enrichment and visitor identification layer. They often appear in the same stack, with enrichment feeding the audiences that Metadata targets.
Can I still buy Clearbit on its own?
No. HubSpot acquired Clearbit in December 2023 and now sells its capabilities as Breeze Intelligence, which requires a paid HubSpot subscription and is metered through HubSpot Credits. The legacy free Clearbit tools were sunset in 2025.
Does Metadata.io have AI agents?
Yes. Metadata markets seven named agents, Mei, Max, Zoe, Eva, Ann, Tom, and Raj, covering planning, audiences, creative, offers, campaign assembly, analytics, and operations across twelve paid channels.
How much do Metadata.io and Breeze Intelligence cost?
Metadata.io does not publish pricing and quotes after a demo. Breeze Intelligence is bundled into paid HubSpot plans and consumes HubSpot Credits for features such as buyer intent, so the real cost depends on your HubSpot tier and usage.
Is there one platform that does enrichment and paid media together?
Abmatic AI combines account-level and contact-level identification, list building, Google DSP, LinkedIn Ads, and Meta Ads, web personalization, outbound, and chat on a single identity graph, so the data and the ad execution share one record of each account.
