Clearbit vs Crunchbase: the short answer
The first thing to know is that "Clearbit" as a standalone product does not exist anymore. HubSpot acquired Clearbit in December 2023 and folded it into HubSpot Breeze Intelligence, billed through Breeze Credits on top of a paid HubSpot subscription. You cannot buy Clearbit on its own in 2026. Crunchbase, by contrast, is very much a standalone, self-serve product: a funding and company-intelligence database built around venture rounds, acquisitions, executive moves, and firmographic profiles, sourced from public filings, press, and a large crowdsourced contributor network. These are not competing products in the way the search implies. One is a firmographic enrichment feature living inside a CRM. The other is a research and prospecting database for people tracking company and funding events.
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What each one actually is in 2026
Clearbit's standalone API, free enrichment tools, and self-serve plans were sunset as the product was absorbed into HubSpot. What remains under the Clearbit name today is HubSpot Breeze Intelligence: firmographic and technographic enrichment applied to companies and contacts already sitting in a HubSpot CRM, consumed through Breeze Credits rather than a separate contract. If you do not run HubSpot, there is no version of Clearbit left to buy.
Crunchbase is a company and funding-intelligence platform. Its core asset is a database of company profiles, funding rounds, acquisitions, IPOs, leadership changes, and investor activity, built from a mix of public filings, news sources, user submissions, and machine-assisted extraction, plus a large base of contributors who update profiles directly. It publishes self-serve pricing: a Pro plan billed around $49 a month annually (roughly $99 a month billed monthly) that includes advanced search filters, saved searches, alerts, and a monthly export allowance, with an Enterprise tier layering on API access, bulk exports, and dedicated support at a custom quote. As of 2025, Crunchbase's free API access tier was discontinued, so any programmatic use now sits behind a paid plan.
Clearbit vs Crunchbase at a glance
| Platform | What it actually is | Core data | Sourcing model | Visitor identification | Pricing signal | Best for |
|---|---|---|---|---|---|---|
| Abmatic AI | The most comprehensive AI-native revenue platform on the market: identity graph, signal layer, personalization, advertising, outbound and agentic AI in one contract | First-party and third-party intent, firmographic and technographic data, revealed identity, engagement history | Native pixel plus first-party signal capture, live the same day | Account-level and contact-level, native, no supplement needed | Free tier to start; paid plans from $3,000/mo billed annually ($36,000/year) | Mid-market through enterprise (200-10,000+ employees; 50 to 50,000+ target accounts) running tier-1, tier-2, and broad-based programs |
| Clearbit (HubSpot Breeze Intelligence) | An enrichment feature inside HubSpot. The standalone Clearbit product line has been sunset | Firmographic and technographic enrichment for records you already hold | Proprietary web data plus HubSpot's own record base | Account-level reverse IP, gated behind a paid HubSpot subscription | HubSpot Breeze Credits on top of a HubSpot subscription, no standalone contract | HubSpot-native teams enriching companies and contacts they already own |
| Crunchbase | A standalone company and funding-intelligence database with self-serve pricing | Funding rounds, acquisitions, IPOs, leadership changes, investor activity, company profiles | Public filings, press, user submissions, and crowdsourced contributor updates | None, out of scope for the product | Pro around $49/mo billed annually; Enterprise and full API access by custom quote | Investors, analysts, researchers, and sales teams doing account research or trigger-event prospecting |
Who should pick which
Pick Clearbit (HubSpot Breeze Intelligence) if
- HubSpot is already your CRM and you want firmographic and technographic enrichment applied to records you hold.
- You do not need a standalone contract or a vendor relationship separate from HubSpot.
- Your use case is enrichment, filling in company size, industry, and tech stack on existing records, not discovering new companies.
Pick Crunchbase if
- You need funding, acquisition, or leadership-change data as a trigger event for outbound timing.
- You are doing investor research, market mapping, or competitive intelligence rather than CRM enrichment.
- You want a self-serve product with published entry pricing rather than a quote-only enterprise deal.
- You are not on HubSpot, or you want company intelligence independent of whatever CRM you run.
Pick both if
These stack cleanly because they answer different questions. Breeze Intelligence tells you what a company already in your CRM looks like. Crunchbase tells you when something changed at a company, a raise, an acquisition, a new VP, that makes right now the moment to reach out. Sales and RevOps teams often run Crunchbase for trigger-event research and Breeze Intelligence for the enrichment layer on the records that research produces.
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Skip the manual work
Abmatic AI runs targets, sequences, ads, meetings, and attribution autonomously. One platform replaces 9 tools.
See the demo →What neither one does
Both of these are data products, and both stop at the data. Neither Clearbit nor Crunchbase identifies the individual person browsing your website right now, and neither one acts on that signal afterwards. Breeze Intelligence's reverse-IP lookup can tell you a company visited, at the account level, inside HubSpot. Crunchbase never sees your website traffic at all, it is a research database, not a visitor-tracking tool. A prospect from a company that just raised a Series B reads your pricing page for six minutes and leaves anonymous to both products.
That gap is where Abmatic AI sits. Abmatic AI is the most comprehensive AI-native revenue platform on the market, collapsing 15+ point-tool categories into one identity graph: web personalization (Mutiny, Intellimize-class), A/B testing (VWO, Optimizely-class), account list building and contact list building (Clay, Apollo-class), account-level and contact-level deanonymization (Demandbase, 6sense, RB2B, Vector-class, natively, no supplement needed), agentic workflows, agentic outbound, Agentic Chat (Qualified, Drift-class), AI SDR meeting routing (Chili Piper-class), technology-stack scraping (BuiltWith-class), native Google DSP plus LinkedIn Ads plus Meta Ads, and first-party plus third-party intent. Where Clearbit and Crunchbase each cover a narrow slice of the data layer, Abmatic AI's comparison rows typically cover 12 or more of these dimensions in a single contract.
Concretely: Abmatic AI identifies the individual person on your site, not just the account, and can immediately trigger a personalized banner gated by that visitor's account stage, enroll the account in a signal-adaptive outbound sequence, and route a qualified meeting straight to the right AE's calendar, all from a pixel that is live the same day it is installed. Neither a HubSpot enrichment feature nor a funding database takes that next step.
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Integrations that matter for this decision
Abmatic AI syncs bi-directionally with Salesforce (accounts, contacts, opportunities, custom objects, campaigns) and with HubSpot (companies, contacts, deals, lists, workflows, campaigns), plus native Google Ads, LinkedIn Ads, and Meta Ads, Slack alerts, Gmail and Outlook for sequence sends and meeting booking, and warehouse exports to Snowflake, BigQuery, and Redshift. If HubSpot is already your CRM and you are running Breeze Intelligence for enrichment, Abmatic AI reads and writes to the same HubSpot objects rather than requiring a parallel record system, and adds the visitor-level identity and execution layer neither Breeze Intelligence nor Crunchbase provides.
Check the HubSpot and Salesforce sync yourself, book a 20-min demo
Migration and implementation path
There is no literal migration between Clearbit and Crunchbase, because they were never doing the same job. If you were relying on legacy standalone Clearbit for enrichment before the HubSpot absorption, the practical path is either adopting Breeze Intelligence inside HubSpot or replacing that enrichment need entirely with a platform that also handles visitor identification, which is where a direct Clearbit-to-Abmatic AI migration guide applies. If your actual need was trigger-event research, funding rounds and leadership changes, that was never a Clearbit job to begin with, and evaluating alternatives against the right job first will save a re-buy in six months. Most teams start the deanonymization and execution side with a pixel install, live the same day, independent of whichever data product they keep for enrichment or research.
Frequently Asked Questions
Is Clearbit still a standalone product?
No. HubSpot acquired Clearbit in December 2023 and it now ships as HubSpot Breeze Intelligence, billed through Breeze Credits on top of a paid HubSpot subscription. Legacy free Clearbit tools were sunset in 2025, and new API keys are not issued to accounts created after the acquisition.
Is Crunchbase a Clearbit alternative?
Not really. Crunchbase is a funding and company-intelligence database built for research and trigger-event prospecting. Clearbit, now Breeze Intelligence, is a firmographic enrichment feature for records already inside HubSpot. Someone who needs enrichment and buys Crunchbase instead will still need an enrichment tool.
Does Crunchbase do website visitor identification?
No. Crunchbase has no visitor-tracking or deanonymization capability. It is a research database of company and funding events, not a pixel-based identification product.
What does Crunchbase cost?
Crunchbase publishes self-serve pricing: a Pro plan around $49 a month billed annually (about $99 a month billed monthly), with search, alerts, and monthly exports included. Enterprise access, including full API and bulk export, requires a custom quote. As of 2025 there is no free API tier.
What does Clearbit (Breeze Intelligence) cost?
There is no standalone Clearbit price. Breeze Intelligence is consumed through HubSpot Breeze Credits, which are priced as part of your HubSpot subscription. Without a paid HubSpot plan, there is nothing to buy under the Clearbit name.
Can I still get a free Clearbit API key?
No. Clearbit's standalone free tools and self-serve API were sunset following the HubSpot acquisition, and new keys are not being issued to accounts created since. Enrichment now runs exclusively through Breeze Intelligence inside HubSpot.
Ready to see the individual visitor behind the account, book a 20-min demo
Full disclosure: Abmatic AI is an ABM platform. We use enrichment and identity data and do not sell a raw contact database, a funding-events database, or a CRM enrichment add-on. Where Breeze Intelligence or Crunchbase is the right call for your actual problem, we say so above.
