Short answer: Switching from Clearbit or HubSpot Breeze Intelligence to Abmatic AI takes roughly one week. The migration runs seven steps: export your enrichment data, remove the Clearbit tracking script, install the Abmatic AI pixel, connect your CRM, enable account-level and contact-level deanonymization, configure Agentic Workflows, and sunset the Clearbit billing. The pixel deploys in five minutes. Contact-level visitor identification starts on day one.
Full disclosure. We make Abmatic AI. We wrote this guide because the most common question from teams evaluating the switch is "what does the migration actually look like?" The answer is concrete and short.
See Abmatic AI live before you plan the migration. Book a 20-minute demo.
Why Teams Switch from Clearbit and HubSpot Breeze Intelligence
Clearbit was acquired by HubSpot in late 2023 and rebranded as HubSpot Breeze Intelligence in 2024. Whether you were on Clearbit as a standalone product or you now see it as Breeze Intelligence credits inside HubSpot, the underlying capability is the same: company-level enrichment and account-level site identification. Three triggers push VP Marketing and RevOps teams to migrate off it in 2026.
Trigger 1 - HubSpot repricing removes the enrichment layer
Breeze Intelligence credits are bundled with HubSpot Enterprise or sold as an add-on. When teams step down from Enterprise during a contract renegotiation, the credits go with it. The enrichment and site identification capability that teams relied on for ICP scoring suddenly disappears, creating an urgent gap.
Trigger 2 - Company-level identification is not enough
Clearbit Reveal and Breeze Intelligence identify which company visited your site, not which individual. When a VP of Engineering from a top-50 target account hits your pricing page, Clearbit tells you the company was there. Abmatic AI tells you the person's name, title, and email. That gap is why teams with a contact-level ABM program structurally outgrow Clearbit regardless of pricing.
Trigger 3 - Stack consolidation pressure
Teams on Clearbit typically also carry a web personalization tool, a chat tool, an outbound sequencing platform, and an ad management layer. Clearbit does not consolidate any of them. When the CFO asks why the marketing technology budget is growing faster than pipeline, a nine-point-tool answer is not sufficient. Teams want one platform with one identity graph.
Why Teams Switch to Abmatic AI - What You Gain
Abmatic AI replaces the entire Clearbit stack and the tools built around it. These are the capability gains that drive the migration decision:
- Contact-level deanonymization (RB2B / Vector / Warmly class): Abmatic AI identifies the individual visitor - name, title, email, company - not just the company name. This is the capability Clearbit Reveal never shipped. It activates automatically from the same pixel that handles account-level identification.
- Account-level deanonymization (Demandbase / 6sense class): Full IP-to-company identification for traffic that does not resolve to a known individual, replacing Clearbit Reveal on a shared identity graph alongside contact-level ID.
- Agentic Workflows: When a target contact or account crosses an intent threshold, the workflow fires automatically - enroll in a sequence, personalize the landing page, update the CRM, alert the AE in Slack. Clearbit collected enrichment data. Abmatic AI acts on it without a human trigger.
- Agentic Outbound (Unify / 11x / AiSDR class): Signal-adaptive outbound that reads contact-level deanon, first-party intent, third-party intent, and tech stack data in real time to determine message, channel, timing, and follow-up autonomously. Replaces the manual SDR queue fed by Clearbit's weekly digest.
- Agentic Chat (Qualified / Drift / Intercom Fin class): Live-site conversational AI that already knows the visitor's identity and buying signals before they type a word. Books meetings natively and routes qualified sessions to the right AE with full context.
- Native enrichment replacing the Clearbit API: Account and contact list building (Clay / ZoomInfo / Apollo class) built in - firmographic data, tech stack, and contact enrichment without a separate API contract or a credits model.
- Web personalization and A/B testing (Mutiny / Intellimize / VWO class): Personalization variants served based on the visitor's individual identity and account signals, natively on the same identity graph.
- Advertising orchestration: Google DSP, LinkedIn Ads, Meta Ads, and retargeting - account-list and contact-level audiences updating automatically from the identity graph.
Abmatic AI is built for mid-market and enterprise B2B teams. Pricing starts at $36,000 per year. Key integrations: Salesforce, HubSpot (bi-directional), Google Ads, LinkedIn Ads, Meta Ads, Slack, Gmail, Marketo, and Snowflake.
The Migration - Step by Step
Step 1 - Export Clearbit Enrichment Data
Before removing anything, export your enrichment data. From HubSpot Breeze, export enriched contact and company properties as CSV. For standalone Clearbit, export from the Clearbit dashboard. Map the exports to your CRM field structure - identify which fields Clearbit populated so Abmatic AI's native enrichment covers the same fields from day one. If you have a Clearbit Enrichment API integration in a data pipeline, document which endpoints you call (person/find, company/find) and which systems consume the response.
Step 2 - Remove Clearbit and Breeze Tracking Scripts
Find the Clearbit Reveal snippet in your tag manager - it typically loads from x.clearbitscripts.com. Disable the tag in staging first, confirm no other scripts depend on the Clearbit global object, then disable in production. For HubSpot Breeze Intelligence, disable the Breeze Intelligence integration inside HubSpot settings to stop credits from being consumed by site tracking. Validate: check the browser network inspector on the live site to confirm the Clearbit domain is no longer loading.
Step 3 - Install the Abmatic AI Pixel
The Abmatic AI pixel is a single JavaScript snippet. Deploy it site-wide through Google Tag Manager, Segment, or direct script injection in five minutes. Install it on every page - homepage, product pages, pricing page, demo request page, and blog. First-party signal capture goes live immediately. Contact-level and account-level deanonymization activate the same day. Validate: check the Abmatic AI signal dashboard 24 hours after deployment and confirm individual visitor identifications are populating alongside account-level resolutions.
Step 4 - Connect Your CRM (Salesforce or HubSpot Bi-Directional Sync)
Wire Abmatic AI to Salesforce or HubSpot bi-directionally at the account, contact, lead, and opportunity level. Map the fields Clearbit previously populated so Abmatic AI's enrichment keeps those fields current. For HubSpot, Abmatic AI enrichment flows into the same contact and company properties Breeze was updating - existing HubSpot workflows and scoring rules continue without modification. Validate: sync a sample of 50 accounts and 50 contacts, trigger a test Agentic Workflow, and confirm activity writes back to the CRM in both directions.
Step 5 - Enable Account-Level and Contact-Level Deanonymization
In the Abmatic AI dashboard, activate both deanonymization modules for your site domain. Set up your ICP filter - target firmographics (company size, industry, geography) and high-intent pages. Connect your named-account list from the CRM or from Abmatic AI's account list builder. Validate: after 48 hours, compare identification volume against your last week of Clearbit Reveal data. Account-level volume should be comparable; contact-level identifications are net-new capability Clearbit never surfaced.
Step 6 - Set Up Agentic Workflows
Start with three foundational workflows. First: named-account visits pricing page - enroll in sequence, update CRM, alert AE in Slack. Second: net-new contact identified by deanon layer - create or update CRM record, enroll in first-touch nurture if ICP score is above threshold. Third: dark account (inactive 90+ days) visits two or more pages - alert account owner in Slack and trigger an Agentic Outbound re-engagement flow. These three replace the manual weekly Clearbit digest review with real-time autonomous orchestration.
Step 7 - Sunset Clearbit Billing
Once the pixel is validated, CRM sync confirmed, and deanon and Agentic Workflow layers are live, there is no functional dependency on Clearbit remaining. For Breeze Intelligence: disable active data enrichment in HubSpot settings. For standalone Clearbit contracts: contact HubSpot support to cancel at the next renewal and export any remaining data before the contract lapses. Run a final audit of any Clearbit API calls in your data pipelines and reroute each call to the Abmatic AI enrichment layer. Document the rerouting in your team runbook.
Skip the manual work
Abmatic AI runs targets, sequences, ads, meetings, and attribution autonomously. One platform replaces 9 tools.
See the demo →What to Expect: Days 1, 7, and 30
Day 1: Pixel live site-wide. Contact-level and account-level deanonymization active. CRM sync validated. Individual visitor identifications appearing in the Abmatic AI dashboard where Clearbit only showed company names. Clearbit tracking script removed and Breeze credits no longer consumed by site tracking.
Day 7: Clearbit enrichment data exported and mapped. All three foundational Agentic Workflows live. First personalization variants deployed for the named-account list. Agentic Outbound first segment running. Agentic Chat active on the site with visitor identity wired in. Real-time Slack alerts from Agentic Workflows replacing the Clearbit weekly digest.
Day 30: Control comparison data in hand - Agentic Outbound versus prior Clearbit-triggered outreach on reply rate and meeting-set rate. Personalized page variants versus control on conversion rate. Agentic Chat booking meetings natively. Ad audiences updating automatically. Clearbit billing cancelled. Stack is 8 to 12 point tools smaller.
Frequently Asked Questions
Can I keep HubSpot and use Abmatic AI at the same time?
Yes, and for most teams the answer is not just "you can" but "you should." Abmatic AI integrates with HubSpot bi-directionally at the contact, company, deal, and list level. Abmatic AI identity and activity data write back to HubSpot records, your existing workflows and scoring rules keep running on the enriched data, and your team stays in HubSpot for the workflows they rely on. What changes is the identification and enrichment layer - Abmatic AI handles that while HubSpot remains the CRM.
Does Abmatic AI replace the Clearbit Enrichment API?
Yes. Account and contact list building are native to Abmatic AI - firmographic data, tech stack signals, and contact-level enrichment are built in without a credits model or a separate API contract. Teams that called the Clearbit person/find or company/find endpoints in their data pipelines reroute those calls to the Abmatic AI enrichment layer. The enrichment data is continuously refreshed and feeds the same identity graph that powers deanonymization, Agentic Workflows, and Agentic Outbound. Ask about the enrichment API during a demo.
How does contact-level deanonymization differ from what Clearbit Reveal did?
Clearbit Reveal used IP-to-company matching. It identified which organization was on the site, not which individual person. Abmatic AI's contact-level deanonymization uses a combination of first-party behavioral signals, probabilistic matching, and a third-party identity graph to resolve the individual visitor - name, title, email, and account fit. For a target account visit, Abmatic AI can tell you the Director of RevOps from that account read the pricing page for seven minutes and returned the next day. Clearbit could tell you the company was on the site this week. That is the structural gap that drives the migration.
What happens to Clearbit enrichment data already in our CRM?
It stays exactly where it is. Clearbit-enriched fields in Salesforce or HubSpot are field values - they do not depend on a live Clearbit connection to persist. After cancelling Clearbit, the existing enriched data remains in your CRM records. What changes is ongoing refresh: Abmatic AI's enrichment layer takes over continuous data refresh through the bi-directional CRM sync. For fields that map cleanly between the two platforms, the handoff is seamless with no data loss.
How does the migration affect our existing HubSpot workflows and outbound sequences?
Any workflow triggered by Clearbit intent data or Breeze credits needs its trigger logic updated to point at Abmatic AI signals instead - a one-time reconfiguration, not a rebuild. A HubSpot workflow triggered by a Breeze enrichment credit gets its trigger replaced with the equivalent Abmatic AI signal through the HubSpot integration. A sequence manually launched from the Clearbit weekly digest gets replaced by an Agentic Workflow that fires it automatically when the real-time intent signal appears. The logic is the same; the signal source shifts from a weekly digest to a live identity event.
Is the $36,000/year price comparable to our current Clearbit or Breeze spend?
The comparison that matters is total stack cost. Teams running a complete account-based program typically carry Clearbit or Breeze plus a web personalization tool, a chat tool, an outbound sequencing platform, an ad management layer, and an intent data provider. Sum those contracts - most mid-market teams land at $80,000 to $150,000 per year across those point tools. That is what Abmatic AI replaces at $36,000 per year starting price. The financial case stacks on top of the capability case: contact-level deanon, Agentic Workflows, Agentic Outbound, and Agentic Chat are all net-new capabilities Clearbit never provided. See pricing details.
Ready to Make the Switch?
The Clearbit or HubSpot Breeze Intelligence to Abmatic AI migration is a seven-step process most teams complete in one week. The result is a move from a passive enrichment and account-level identification layer to contact-level and account-level identity driving 15+ native modules: Agentic Workflows, Agentic Outbound, Agentic Chat, web personalization, advertising orchestration, and deep CRM integration on one shared identity graph.
The pixel deploys in five minutes. Contact-level identifications start on day one. The first Agentic Workflow fires the same week.
See Abmatic AI live with your own account data. Book a 20-minute demo and we will walk through the migration timeline for your specific team.
