It's too expensive for marketers to ask everyone to buy your next new thing. That's why, instead of scouring the entire ocean with a dragnet, successful marketers line bait with irresistible messaging to get the consumers to bite. The trick is to fish at the right spot—that's where market segmentation comes in.
Search engine optimization (SEO) is a vast and dynamic field that calls for consistent planning and ongoing work. Because of its complicated nature, search engine optimization can be quite challenging, even for seasoned professionals.
Luckily, having the right SEO tools at your disposal can streamline your efforts. Apart from automating processes that improve your website’s search engine rankings, SEO tools can also grow traffic for your B2B business.
People naturally like telling and hearing stories. Some stories are straightforward and linear, as well as dazzlingly complex ones, and both keep audiences engrossed and coming back for more.
Anyone involved in the design of marketing strategies, especially for B2B companies, will tell you that account-based marketing (ABM) is your one-stop shop to enhance customer relationships and increase revenue. The reason that ABM is so efficient is that it places more emphasis on the quality of leads, i.e. those who are actually a suitable fit for the company’s goods or services, as opposed to the quantity of leads.