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Best SEO tools in 2023 for raising your organic traffic

November 18, 2023 | Nina Petrov

Search engine optimization (SEO) is a vast and dynamic field that calls for consistent planning and ongoing work. Because of its complicated nature, search engine optimization can be quite challenging, even for seasoned professionals.

Luckily, having the right SEO tools at your disposal can streamline your efforts. Apart from automating processes that improve your website’s search engine rankings, SEO tools can also grow traffic for your B2B business. Sorting through all of the available choices can be tricky, so we’ve put together a list of the best SEO software to use in 2023 to boost your organic traffic.

Choosing the right SEO tool

Before we begin with our SEO software recommendations, let’s go over some of the basic tips on how to choose the appropriate software for your company.

For starters, don’t try to adopt excessively advanced software if you’re new to SEO. Go for beginner-friendly options instead, which often come with straightforward tutorials and how-to’s to help you get the most out of them.

Tools that are suitable for beginners also typically include features that are self-explanatory, such as a local rank checker to help you see how your business is doing in your area compared to competitors.

Additionally, if you’re just starting out as a B2B business and wish to handle your own SEO, you will need a different set of tools as opposed to someone who already has an established web presence and user base. The latter may require more comprehensive functionalities to help maintain what has already been developed.

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Boosting organic traffic

The following tools all offer a wide range of functionalities that contribute to raising organic traffic. To better understand how they raise organic traffic, note the following methods they assist with:

Content optimization

People will search for and engage with your website if you produce material that they find fascinating. Videos, pictures, infographics, and other types of visuals should also be included on your website in addition to standard blog entries and articles.

Link building

Link building is the practice of using appropriate anchor text for links to direct visitors from one page or website to another. Your website’s ranking gets boosted when someone connects back to it using appropriate anchor text. However, avoid using too many links; creating spammy links with unrelated anchor text will have a negative effect and reduce your site’s rating in search engine result pages (SERPs). SEO tools can help with this as well.

Keyword optimization

Gaining a better rank in SERPs requires a lot of effort and time. To speed up this process, you should employ a variety of tactics to gain control over particularly relevant keywords, so that when internet users conduct searches for that subject, the chances of them landing on your website are higher. Every successful SEO strategy is built on keywords and key phrases, and SEO software can help you determine the most relevant ones for your niche.

Consistent posting

The most crucial element of any SEO strategy is content. Without creating as much quality content as you can, it will be much more difficult to rank well in search results. Every successful B2B business has a solid content calendar in place that allows them to publish great material consistently. An SEO tool with a content planning or content generation functionality can help you set up your editorial schedule so that you regularly post fresh material for your audience.

Proxy servers

Free proxy servers are used to improve a website's visibility in search engine results by allowing users to connect to a website through a different IP address, which can help to bypass geographical restrictions and access different search engine results pages. You can use proxies from a reputable proxy provider's free proxy list if proxies aren't a part of your budget.

Proxy servers can also be used to automate tasks such as keyword research, competitor analysis, and link building. These tasks can be time-consuming and difficult to perform manually, but with the use of a proxy server, they can be automated, allowing users to focus on other aspects of their SEO strategy.



Semrush is a comprehensive SEO tool that comes with a number of functionalities designed to help streamline digital marketing efforts, including traffic growth.

Among its suite of resources, Semrush includes on-page SEO tips, social media management, a tool that allows you to spy on your competitors’ traffic, keyword research, link building, and more than 55 other features and reports.

One of Semrush’s most notable features is that it enables you to better understand the performance of your website pages compared to those of similar companies. The built-in tools also include detailed traffic data to help you evaluate your conversion and bounce rates, as well as the typical amount of time users spend on your site.

Semrush provides a nicely designed, intuitive dashboard, making it a great choice for smaller B2B companies who are looking for an all-in-one SEO solution.



SurferSEO is an AI-powered SEO tool specially designed for top-notch content optimization that helps websites drive organic traffic.

SurferSEO helps design, optimize, and audit the content of your website—prior to, as well as after publishing it. You can use this tool to track the positions of your keywords using the built-in rank tracking feature, as well as identify better keyword alternatives with its keyword research functionality.

One of SurferSEO’s best features is its content editor, which shows you the most commonly used headers and keywords that top-ranking sites have used for a certain topic. To produce material that is fully SEO-optimized, you may choose to use the same words and headers, or utilize SurferSEO’s integration with Jasper AI to write them for you.



GrowthBar is another AI-powered tool that helps businesses improve their organic traffic and search engine rankings. It predominantly helps with the creation of easily readable blog posts and website pages that are both suitable for Google’s algorithms, as well as actual audiences.

GrowthBar can help you with every stage of the content creation process, from planning to posting. If you’re writing a blog article, GrowthBar will produce SEO-friendly titles, summaries, introductions, and paragraphs using your pre-defined inputs. It also helps you pinpoint optimal keywords to improve your website’s chances of ranking well.

The tool provides you with well-written and optimized meta descriptions, and you can also use it to examine your website’s authority score, existing keywords, and backlinks.

Screaming Frog

Screaming Frog

Screaming Frog is an excellent tool for both beginners and advanced users alike. This SEO “spider tool” is built to crawl your website in order to gather a large amount of useful data from each page.

Screaming Frog functions by extracting relevant information from your website, checking it for problems, and giving you a thorough report of the audit so that you can enhance your SEO strategy through informed decisions.

This tool can identify the majority of technical problems on your website, including 404 pages, poorly written meta descriptions, non-optimized titles, and images.

Screaming Frog has the option to scan as many as 500 URLs for free, which is quite sufficient for many smaller businesses that are just starting out with SEO optimization.

Nozzle is a full SERP tracker that has the potential to give you a head start over your competitors. This tool allows you to analyze SERPs through different filters and get the bigger picture by inspecting the data over a period of time.  

In the same way, you can track the changes in your keyword rankings and build a timeline that can help with further predictions for senior SEO experts on your team.  

Statistics geeks will love the ability to see different metrics overlaid on the results by turning on Nozzle Vision mode while comparing numerous SERPs side by side. You can customize your own schedules to evaluate your keywords and your competitors. You can also check top keywords daily, secondary keywords weekly, etc. It is even possible to set up hourly scans when you launch a new campaign, and make sure you don’t lose any important data.



Editpad is a content optimization toolkit that is more focused on the actual content
itself. You cannot use it to find out better keywords, and what is ranking or not.
However, what you can do is utilize its arsenal of AI-powered content optimization tools
such as the paraphrasing tool, plagiarism checker, and text summarizer among other
The fact that this toolkit is free to access and does not require registration is just
another feather in its cap. It also provides paid features that improve the performance
of the tools in question.
One of Editpad’s best features is that all of its tools let the user write and edit their
content in the input field directly. So, users can make any changes they want there and
then. If you pair this toolkit with a keyword research tool like SurferSEO, you can
dramatically improve your web page SEO.

Final Thoughts

SEO is an ever-changing field that makes it quite difficult to stay ahead of the curve. Thankfully, there are now many easily accessible and user-friendly SEO tools that can help you with that.

The above listed tools are just some of the most efficient ones that we see being used in 2023 to boost organic traffic and contribute to many other aspects of search engine optimization.

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