Effective ABM Strategies to Elevate ROI in the Travel and Hospitality Sector
In the highly competitive travel and hospitality industry, standing out and effectively reaching your target audience is crucial for success. Account-based marketing (ABM) offers a strategic approach to marketing that focuses on personalized and targeted campaigns aimed at specific accounts, allowing businesses to maximize their return on investment (ROI). Here are the top ABM tactics to boost your marketing ROI in the travel and hospitality sector:
