Balancing Personalization and Privacy: The Ethical Use of AI in Customer Segmentation
The integration of artificial intelligence (AI) in marketing has revolutionized how businesses approach customer segmentation. AI-powered tools enable marketers to analyze vast amounts of data, create highly personalized campaigns, and adapt to real-time changes in customer behavior. Yet, as we embrace these innovations, a critical conversation emerges: How do we balance the power of AI-driven personalization with the need to respect customer privacy?