The Role of UTM Tagging in Influencer Marketing
Influencer marketing has been taking the marketing world by storm, and for good reason. With the rise of social media, people are now more likely to trust the opinions and recommendations of their favorite influencers over traditional advertisements. But how can brands effectively measure the success of their influencer marketing campaigns? That's where UTM tagging comes in.
UTM (Urchin Tracking Module) tagging is a simple way for brands to track the performance of their influencer marketing campaigns by adding unique tags to their links.
