Account-based Marketing Blogs

Important: It can take up to 1h for us to process the events and for the cache to expire afterwhich you see the events.

To collect data on how successful your personalizations are, you need to integrate your existing Google Analytics account. If you don't have a Google Analytics account yet, come back after you have created it.

1. Navigate to Hubspot settings

From the top right corner of your Hubspot account, you'll find the Settings icon.

To measure the results of personalization, you need to understand how the personalized web content is perfoming against non-personalized content. It's important to understant the effectiveness as a whole as well as segment by segment. The best metric for the results is conversion rate lift, which describes how much personalization lifts conversion rate from the non-personalized content.

Note: if you're using a 3rd party integration like Google Analytics or Segment, read detailed instructions here:

⚠ Custom code installation is only available on paid Webflow plans.

When you start approaching your visitor or company lookup quotas, we start sending you reminders in the app and via email when you start approaching your quota.

The advanced use cases of personalization variables include using company and contact level data in your personalizations. Not all the ways require a premium subscription.

Have you ever been on a website and noticed that little widget showing how many people have already bought a product or signed up for a service? That's social proof in action. It's a psychological phenomenon that has the power to influence our decisions and determine whether or not we'll take action on a landing page.

In today's digital world, landing pages are crucial for businesses looking to convert website visitors into customers.

Have you ever browsed an online store, added a few items to your cart, and then left without completing the purchase? Maybe you got distracted, or you decided to think it over before making a decision. Whatever the reason, you're not alone. In fact, it's estimated that up to 70% of online shoppers abandon their carts before checking out.

But what happens next?

As a business owner, you know that your customers are not all the same. Each customer has unique preferences, needs, and habits that influence their purchasing decisions. That's where customer segmentation comes in. Customer segmentation is the process of dividing your customer base into groups based on common characteristics. By understanding the different segments of your customer base, you can tailor your product development to meet their specific needs and preferences.

Have you ever landed on a website and felt immediately drawn to a specific button or call-to-action? Or, on the other hand, have you ever been turned off by a website's color scheme and immediately bounced? As it turns out, the colors used on a website can have a significant impact on a user's behavior and perception of a brand. In the world of digital marketing, understanding the role of color psychology in landing page design is crucial for making a lasting impression and converting visitors into customers.