How an Enterprise Analytics Platform Personalized 99% of Sessions and Identified 20,000+ Companies with Abmatic AI
- β99% of Sessions Personalized near-total personalization coverage through audience segments
- β210,000+ Identified Visitor Sessions surfaced from otherwise-anonymous website traffic
- β35% Enterprise Accounts a high share of identified visitors from companies with 5,000+ employees
Over roughly three months, Abmatic AI personalized 99% of sessions through audience segments while identifying more than 210,000 sessions and over 20,000 unique companies.
The Challenge
Before Abmatic AI, the company faced several roadblocks acting on its traffic:
- Anonymous Buyer Traffic β Substantial inbound interest, but no view of which companies were behind it.
- Limited Personalization Coverage β Most visitors saw the same experience, leaving personalization largely untapped.
- No Enterprise Visibility β No way to identify enterprise accounts among the broader visitor base.
- Generic Experiences β The same messaging for every visitor, regardless of company size or stage.
Company Identification, Segmentation, and Near-Total Personalization
The company used Abmatic AI to deanonymize traffic at the company level, group identified visitors into audience segments, and personalize nearly every session with agentic workflows. Key areas of impact included:
Near-Total Personalization Coverage
- βPersonalized 99% of sessions through segment-based experiences.
- βExtended tailored messaging to nearly every identified visitor.
- βTailored experiences by company size and buying stage.
Company-Level Identification (Deanonymization)
- βResolved more than 210,000 sessions to identified companies.
- βSurfaced over 20,000 unique companies from anonymous traffic.
- βFlagged 22% returning visitors, recognizing repeat research from the same accounts.
Enterprise Segmentation and Account Scoring
- βIdentified that 35% of identified visitors were enterprise accounts (5,000+ employees).
- βGrouped identified visitors into audience segments by company size and fit.
- βScored accounts so the team could prioritize the highest-fit prospects.
Agentic Workflows
- βUsed agentic workflows to automate segmenting and personalization as new accounts were identified.
- βSustained near-total personalization coverage as traffic grew.
Near-Total Personalization, with a High Enterprise Share
99% of Sessions Personalized β
Near-total personalization coverage through audience segments.
210,000+ Identified Sessions β
Anonymous website traffic resolved to identified companies.
20,000+ Companies Identified β
A working list of accounts surfaced from anonymous visits.
35% Enterprise Accounts β
Share of identified visitors from companies with 5,000+ employees.
Near-total personalization coverage, plus a high enterprise share of identified accounts.
Over roughly three months, Abmatic AI personalized 99% of sessions through audience segments while identifying more than 210,000 sessions and over 20,000 unique companies for the company. 35% of identified visitors were enterprise accounts (5,000+ employees) and 22% were returning visitors, with agentic workflows enabled.
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