The impact of mobile-friendliness on website engagement
Picture this: You're on the go, running errands or traveling to a new city, and you suddenly remember that you need to look up some information on a website. You pull out your phone, type in the website's URL, and wait for it to load. And wait. And wait. Frustration sets in as you struggle to navigate the page on your tiny screen, with buttons that are too small to tap and images that take forever to load.
Now imagine the opposite scenario: You're in the same situation, but this time the website loads quickly and fits perfectly on your phone's screen.