Personalized marketing and privacy: finding the right balance
Imagine scrolling through your social media feed and coming across an ad that seems like it was created specifically for you. It's promoting a product you've been considering buying, and the ad even uses your name in the text. On one hand, it's impressive that the ad can be so targeted and personalized to your interests. On the other hand, you can't help but wonder how much information about you is being collected and used for this kind of marketing.