Personalizing your marketing efforts for different stages of the customer journey
Have you ever received an email from a company trying to sell you a product you've already purchased? Or maybe you've been bombarded with ads for a product you have no interest in? If so, you're not alone. Many companies struggle with personalizing their marketing efforts, and as a result, they often miss the mark with their potential customers.
The truth is, not all customers are the same, and they don't all want or need the same thing.