The benefits of using a landing page for lead nurturing
As a business owner or marketer, you understand the importance of attracting and retaining leads to grow your customer base. But, with the vast amount of information available online, it can be challenging to stand out and keep your leads engaged. That's where landing pages come in. A landing page is a standalone web page designed to drive a specific action, such as filling out a form, making a purchase, or downloading an e-book.