The role of trust indicators in landing page conversion
Imagine you're in the market for a new product or service. You type in a search query and click on the first result that pops up. The website loads and you're greeted with a landing page. The design is sleek, the copy is compelling, and the offer seems too good to pass up. But something feels off. How do you know if this website is trustworthy? How can you be sure that you're not about to fall for a scam or waste your money on a subpar product?