Leveraging Data Analytics to Power Personalization in Account-Based Marketing (ABM)
Data is the fuel that powers modern marketing, and when it comes to Account-Based Marketing (ABM), its role is indispensable. In today’s B2B landscape, delivering a personalized experience for key accounts is more than a competitive advantage; it’s an expectation. Data analytics bridges the gap between general marketing efforts and the high degree of personalization ABM demands.