Product reviews such as Capterra and G2 reviews have grown in popularity to become part of the regular B2B purchase journey. But getting customers to leave you raving reviews is not always as easy as customers are busy with their own lives. Read on to learn how to get your best fans to leave you a 5-star review.
New customer referrals are without a doubt one of the most effective ways to bring in new business. A recommendation from a familiar person to use a service can be much more effective, because of the social proof phenomenon, than approaching a warmed-up prospect.