B2B Marketing Blogs

In today's competitive business environment, expanding existing customer accounts through upselling and cross-selling has become a vital strategy for revenue growth. Instead of focusing solely on acquiring new clients, leveraging demand generation to tap into existing relationships can offer higher returns and improve customer loyalty. This blog will delve into the key demand generation strategies for driving upsell and cross-sell opportunities, without relying on case studies, examples, or comparisons.

In the fast-paced world of digital marketing, one challenge remains constant: retaining customers and fostering long-term growth. While attracting new customers is essential, building strong relationships with existing ones is crucial for sustainable success. This is where Account-Based Marketing (ABM) becomes a game-changer. Let's explore the impact of ABM on customer retention and its ability to drive long-term growth.

Product reviews such as Capterra and G2 reviews have grown in popularity to become part of the regular B2B purchase journey. But getting customers to leave you raving reviews is not always as easy as customers are busy with their own lives. Read on to learn how to get your best fans to leave you a 5-star review.

New customer referrals are without a doubt one of the most effective ways to bring in new business. A recommendation from a familiar person to use a service can be much more effective, because of the social proof phenomenon, than approaching a warmed-up prospect.