Behavioral Segmentation vs. Other Segmentation Methods in ABM: A Comparative Analysis
Account-based marketing (ABM) has emerged as a highly effective strategy for B2B marketers, focusing on targeting specific accounts rather than a broad audience. A critical aspect of ABM is segmentation, which involves dividing the target market into distinct groups based on various criteria. Among the segmentation methods, behavioral segmentation has gained significant attention for its precision and effectiveness. In this comparative analysis, we will delve into behavioral segmentation and compare it with other popular segmentation methods, highlighting their advantages and limitations in the context of ABM.