ABM Blogs

Demand generation is the engine of B2B growth: building awareness among target accounts, nurturing interested buyers through the funnel, and equipping your sales team with the intelligence to close. The right demand generation platform can mean the difference between a stalled pipeline and a predictable revenue engine. This guide reviews the 10 best demand generation tools for B2B companies in 2026 — starting with the platform that covers more ground than any other.

RollWorks is an account-based advertising platform that specializes in coordinating paid campaigns across Google, LinkedIn, and other advertising networks to reach target accounts. RollWorks works well for teams where paid advertising is central to their ABM strategy. However, RollWorks is one of several approaches to account-based advertising. This guide explores alternatives for teams evaluating account-based advertising solutions.

Bombora is a provider of business intent data used by demand generation teams to identify companies researching your product category. Bombora's strength is in topic-level intent tracking; they identify research behavior related to specific business challenges. For teams using Bombora, the data helps prioritize outreach to accounts actively researching solutions. However, Bombora is one of many intent data sources available. This guide explores alternatives and compares approaches to intent data for B2B marketing.