Essential Metrics to Gauge the Success of Your Retail ABM Strategy
In today's competitive retail landscape, Account-Based Marketing (ABM) has emerged as a powerful strategy to target high-value accounts with personalized marketing efforts. However, the effectiveness of an ABM strategy hinges on the ability to measure its success accurately. In this blog, we'll explore the key metrics that can help you assess the performance of your ABM initiatives and ensure you're on the right track.