A Step-by-Step Guide to Conducting Technographic Segmentation for Your Business
In today's hyper-competitive market, understanding your customers goes beyond basic demographics and firmographics. Technographic segmentation, which focuses on the technology stack and tools used by potential customers, can provide a sharper insight into their needs and behaviors. This guide will walk you through the process of conducting technographic segmentation for your business, enabling you to tailor your marketing strategies more precisely.