ABM Blogs

## Top 12 Demand Gen Platforms 2026 Demand generation has fragmented into at least four distinct problems: identifying who to target, personalizing the experience when they engage, executing the campaigns and outreach, and measuring what actually drove pipeline. No single platform solves all four...

## Top 10 Intent Data Platforms by Vertical 2026 The intent data market has consolidated around five core platforms: 6sense, Bombora, Demandbase, Clearbit, and Warmly. But each vertical has different buyer profiles, different buying triggers, and different research patterns. Healthcare buyers...

## First-Party vs. Third-Party Intent Data 2026 The most consequential shift in intent data strategy over the past few years is the maturation of first-party intent as a credible alternative to third-party intent data, particularly for companies with meaningful inbound traffic. **First-party intent...

## Bombora vs. 6sense: Pricing and Cost Comparison 2026 Both Bombora and 6sense are significant investments, typically in the $50K to $150K per year range depending on account volume and configuration. Choosing between them, or deciding which to buy first, requires understanding not just license...

## Best Intent Data for Sales Tech Companies 2026 Sales tech buyers are under constant pressure. CROs and RevOps leaders are accountable for win rate, sales cycle length, and quota attainment. Every quarter brings new tools claiming to solve those problems. Buyers evaluate in parallel, often...

## Best Intent Data Platforms for Fintech Companies 2026 Fintech B2B sales is a category where many vendors are targeting the same accounts simultaneously. If your buyer is evaluating payment processors, compliance platforms, or fraud detection software, other vendors are working those same...

## Best Intent Data for HR Tech Companies 2026 HR tech buying has fragmented dramatically. A Chief Human Resources Officer can be evaluating tools across talent acquisition, payroll, compliance, benefits administration, and employee experience simultaneously, with each category involving different...

## Best Intent Data for Ecommerce Tech Platforms 2026 Ecommerce tech buying follows a pattern that differs from most B2B categories. Merchants adopt point solutions for specific problems: Shopify for their storefront, Klaviyo for email, Gorgias for support, and so on. The result is a best-of-breed...

## Best Demand Gen Platforms for Healthcare Tech 2026 Healthcare tech vendors operate under constraints that most B2B categories simply do not face. Regulatory requirements shape what tools can be used and how. Buying committees involve five to seven stakeholders with fundamentally different...

## Best Demand Gen Strategy for Mid-Market Companies 2026 Mid-market SaaS companies, roughly $5M to $50M ARR, face a demand gen paradox. They are too large to grow on SEO and content marketing alone, but too small to afford or operationalize an enterprise-grade ABM stack. The platforms built for...

## Best ABM Tools for Cybersecurity Startups 2026 Cybersecurity buying does not follow the standard B2B pattern of planned evaluation cycles and multi-quarter procurement timelines. It is driven by three catalysts that create compressed, reactive buying windows: **Threat events:** A new exploit,...

## Best ABM Platforms for Martech Vendors 2026 Martech vendors face a competitive dynamic that most B2B companies do not. Your buyer is evaluating 15 to 20 platforms simultaneously, and a meaningful number of those platforms are directly competing for the same GTM budget as yours. The buying...