B2B intent data in 2026 is more diverse, more immediate, and more integrated into go-to-market workflows than ever before. Intent data tells you which companies are actively evaluating solutions in your category, regardless of whether they know you exist.
Demand capture is the practice of identifying and converting B2B buyers who are already actively looking for solutions in your category. Unlike demand generation, which aims to create interest and move prospects toward buying, demand capture focuses on prospects who are already in-market, already researching, and actively comparing solutions. The goal is to ensure they find and choose you.
Account-based advertising is a digital advertising approach that targets specific high-value companies and the individuals within them across web, video, and social channels, treating the account as the atomic unit of targeting rather than the individual. Instead of running broad display ads hoping someone from a relevant company sees them, account-based advertising shows ads directly to people working at companies you've identified as priority accounts.
Buyer intent data reveals the specific actions and behaviors individual decision makers exhibit when they're actively evaluating solutions. It's more granular than company-level intent data. While account-level intent data tells you "this company is researching marketing automation," buyer intent data tells you "the VP of Marketing at this company visited pricing pages three times this week, downloaded a comparison guide, and searched for implementation costs." Buyer intent is personal: it shows what specific people are doing that suggests they're in a buying process.
Buyer intent data reveals the specific actions and behaviors individual decision makers exhibit when they're actively evaluating solutions. It's more granular than company-level intent data. While account-level intent data tells you "this company is researching marketing automation," buyer intent data tells you "the VP of Marketing at this company visited pricing pages three times this week, downloaded a comparison guide, and searched for implementation costs." Buyer intent is personal: it shows what specific people are doing that suggests they're in a buying process.
Buyer intent data reveals the specific actions and behaviors individual decision makers exhibit when they're actively evaluating solutions. It's more granular than company-level intent data. While account-level intent data tells you "this company is researching marketing automation," buyer intent data tells you "the VP of Marketing at this company visited pricing pages three times this week, downloaded a comparison guide, and searched for implementation costs." Buyer intent is personal: it shows what specific people are doing that suggests they're in a buying process.
Account-based experience (ABX) is the practice of delivering personalized interactions to every member of a target account across every touchpoint, channel, and stage of their buying journey. Instead of sending generic messaging to lists, ABX orchestrates coordinated, relevant experiences that make every interaction feel built specifically for that account and the individuals within it. ABX extends account-based marketing beyond campaign targeting into how companies think about and deliver value at every moment of engagement.
Account-based experience (ABX) is the practice of delivering personalized interactions to every member of a target account across every touchpoint, channel, and stage of their buying journey. Instead of sending generic messaging to lists, ABX orchestrates coordinated, relevant experiences that make every interaction feel built specifically for that account and the individuals within it. ABX extends account-based marketing beyond campaign targeting into how companies think about and deliver value at every moment of engagement.
Account-based experience (ABX) is the practice of delivering personalized interactions to every member of a target account across every touchpoint, channel, and stage of their buying journey. Instead of sending generic messaging to lists, ABX orchestrates coordinated, relevant experiences that make every interaction feel built specifically for that account and the individuals within it. ABX extends account-based marketing beyond campaign targeting into how companies think about and deliver value at every moment of engagement.
A target account list (TAL) is a curated list of specific companies that a B2B organization has identified as their primary focus for sales and marketing efforts because they match the company's ideal customer profile and represent the highest revenue opportunity. Rather than treating all companies equally and pursuing any that show interest, organizations using TAL deliberately select a list of 50 to 1,000 specific accounts they want to do business with. These accounts match your ICP, have adequate company size, operate in your target industries, and likely have the needs and budget for your solution. All sales and marketing resources align around winning these target accounts.
Account scoring is the practice of assigning a numerical score to accounts based on how well they fit your business model and how ready they are to buy. A "fit score" assesses how ideal an account is based on characteristics like company size, industry, revenue, and technology. A "buying readiness score" or "engagement score" assesses whether an account is showing signals of active buying interest or behavior. Combined, these scores help you prioritize which accounts deserve your sales and marketing resources.
Account scoring is the practice of assigning a numerical score to accounts based on how well they fit your business model and how ready they are to buy. A "fit score" assesses how ideal an account is based on characteristics like company size, industry, revenue, and technology. A "buying readiness score" or "engagement score" assesses whether an account is showing signals of active buying interest or behavior. Combined, these scores help you prioritize which accounts deserve your sales and marketing resources.