Keyplay does not publish pricing tiers or dollar figures anywhere on its site. Pricing is quote-based, driven by the number of ICP (ideal customer profile) models you run, your contact and account data volume, and whether you add intent signals on top of core scoring. That has become a more complicated question to answer as of 2026: Keyplay was acquired by Inflection.io, and the standalone product's pricing, packaging, and roadmap are now in transition. This post covers exactly what is and is not published, how the quote is actually built, and what to weigh before signing, without inventing a number neither company has confirmed.
This is a pricing page, not an alternatives roundup. If you want a full shortlist of competing platforms, we cover that ground in Keyplay Alternatives 2026 and Top Keyplay Alternatives for ABM. This post stays narrowly on what Keyplay costs, how the quote gets built, and whether it is worth signing given where the company is headed.
What Keyplay actually is
Keyplay is an ICP scoring and account intelligence platform: it ingests your closed-won and closed-lost accounts, builds a model of what your best-fit customer actually looks like on firmographic and technographic signals, and scores your target account list against that model so GTM teams can prioritize outbound and inbound by fit rather than by gut feel. It positions itself as "ICP Marketing for modern GTM teams." That is the correct description; some third-party roundups on the web still mischaracterize Keyplay as an email deliverability or warm-up tool, which it is not and has never been.
The 2026 fact that changes the pricing conversation: Keyplay was acquired
In 2026, Inflection.io acquired Keyplay. Keyplay's own site now carries a banner reading that the two companies "merged to build the B2B marketing platform where agents actually execute." Keyplay's CEO joined Inflection as CMO, and the companies said they would begin integrating Keyplay's account scoring into Inflection's marketing automation platform starting that quarter. Existing Keyplay customers were told they would keep using the standalone product for now, with a path to the combined platform over time.
Why this matters for a pricing decision: a standalone product mid-acquisition is not a stable pricing target. Packaging, seat limits, and what counts as "core" versus "add-on" are exactly the things that change first after a deal like this, as the acquirer folds the product into a broader platform and re-prices around the combined value. Any figure you find for "Keyplay pricing" published before the acquisition should be treated as historical, not current.
This is not unique to Keyplay. CDP and account-intelligence consolidation has been steady through 2025 and 2026, with mParticle acquired by Rokt, and other point tools folding into broader platforms around the same time. The pattern for buyers is consistent: a specialist tool gets absorbed into a platform play, and pricing shifts from "pay for this one capability" toward "pay for the bundle it now sits inside." If you are evaluating Keyplay right now, ask directly whether the quote you are getting is for the standalone product or for a package that already assumes eventual migration to Inflection's platform.
What is actually published: nothing with a number on it
We checked Keyplay's own pricing page directly before writing this. It does not display plan names, tiers, or dollar amounts; it routes to a sales conversation. Inflection.io's pricing page does the same. Third-party marketplace and review-aggregator sites do circulate specific dollar figures for Keyplay, but none of them cite Keyplay's own pricing page or a company statement as the source, and we are not going to repeat an unsourced number as if it were current, especially not for a product that just changed ownership. If you see a specific figure quoted elsewhere for Keyplay, verify it directly with a rep before budgeting against it.
How the quote gets built instead
For a quote-based ICP scoring and account intelligence product like Keyplay, the number a rep gives you is typically driven by a small, predictable set of levers:
- Number of ICP models. Scoring one product line against one ideal customer profile costs less than running multiple models for multiple products, segments, or regions.
- Account and contact volume. How many accounts you want scored and refreshed, and how many contacts you pull enrichment on, moves the number the way it does for any data-volume-priced tool.
- Intent data add-ons. Layering third-party or first-party intent signals on top of core fit scoring is typically a separate line item, not included in a base package.
- CRM sync depth. Basic one-way export costs less than bi-directional sync with custom field mapping into Salesforce or HubSpot.
- Seats and user count. Standard SaaS seat-based scaling applies on top of the data and modeling tiers above.
- Contract term and timing relative to the Inflection integration. Expect vendors mid-acquisition to negotiate more flexibly on term length while packaging is still being finalized.
Ask a rep to itemize each of these separately before you sign. A single bundled number that will not break down by lever is a sign the quote has more room to negotiate than it looks like it does. Compare that itemized quote against a platform that publishes its starting price before you commit to a term.
Skip the manual work
Abmatic AI runs targets, sequences, ads, meetings, and attribution autonomously. One platform replaces 9 tools.
See the demo →What to weigh before buying, given the acquisition
| Question to ask | Why it matters now |
|---|---|
| Will the standalone product still exist in 12 months? | Post-acquisition products are frequently sunset or folded into the acquirer's SKU within a year or two. |
| What happens to my contract if Keyplay's scoring moves fully into Inflection? | Get migration terms and any repricing clause in writing before renewal. |
| Is ICP scoring the only capability I need, or do I also need orchestration? | Keyplay scores fit; it does not natively run outbound sequences, web personalization, or ads. Budget for the tools that act on the score, not just the score itself. |
| Does the quote include intent data, or is that a separate contract? | Fit scoring without intent tells you who to target, not when. Many teams end up buying both separately. |
| What is the all-in cost once orchestration tools are added? | ICP scoring is one piece of a GTM stack. Compare the total stack cost, not the scoring line item alone. |
Walk through these questions with us against your own account list before you sign anything.
The consolidation alternative
Abmatic AI is the most comprehensive AI-native revenue platform on the market, and it is worth pricing against the real, all-in cost of Keyplay plus the orchestration tools most teams pair it with, rather than against Keyplay's scoring line item alone. Where Keyplay scores account fit, Abmatic AI runs fit scoring, account list building, and activation on one identity graph:
- Account list building from firmographic and technographic filters, the same fit-scoring job Keyplay does, built on a first-party database rather than a bolt-on model.
- Account-level and contact-level deanonymization, natively identifying which companies, and which named people, are already showing up on your site, something a fit-scoring tool alone does not do.
- First-party and third-party intent, so accounts are prioritized by both fit and active buying signal, not fit alone.
- Agentic Workflows and Agentic Outbound that act on a high-fit, in-market account automatically, enrolling it in a sequence or triggering a personalized web experience, instead of handing a scored list to another tool to act on.
- Web personalization and A/B testing native to the platform, so the account list and the campaign that targets it live in one system.
- Bi-directional sync with Salesforce and HubSpot, built in rather than scoped as a separate implementation project.
Abmatic AI serves mid-market and enterprise B2B teams, scales to 50,000-plus target accounts, and pricing starts at $36,000 a year with enterprise tiers available, published plainly rather than routed through a sales-only quote. Time-to-first-value is days, not the months typical of standing up a scoring model and a separate orchestration stack in parallel. Get a quote that covers scoring, deanonymization, and activation in one line item instead of three.
Not ready to talk to anyone yet? see what the platform does, or look at the published pricing page. Talk to us about migrating an existing ICP model into Abmatic AI's identity graph.
Related reading
- Keyplay Alternatives 2026: Top 6 Platforms
- Top Keyplay Alternatives for ABM
- What is a target account list
- How to use intent data in outbound
- Best ABM platforms compared
Frequently Asked Questions
Does Keyplay publish its pricing?
No. Keyplay's pricing page does not list plan names or dollar figures; it routes to a sales conversation. This was true before the Inflection.io acquisition and remains true after it.
Is Keyplay still an independent company?
No. Inflection.io acquired Keyplay in 2026. Keyplay's CEO joined Inflection as CMO, and the companies are integrating Keyplay's account scoring into Inflection's platform. Existing customers were told they can keep using the standalone product for now.
What drives the cost of a Keyplay quote?
Primarily the number of ICP models you run, your account and contact data volume, whether you add intent data, the depth of CRM sync, and seat count. Ask a rep to break the quote down by each of these rather than accepting one bundled number.
Is a third-party number I found for Keyplay's pricing accurate?
Treat any number not sourced to Keyplay's own pricing page or a direct company statement as unverified, and treat anything published before the 2026 acquisition as potentially out of date. Confirm directly with a rep before budgeting.
What does Keyplay not include that I might still need to buy separately?
Keyplay scores account fit; it does not natively run outbound sequences, web personalization, advertising, or agentic workflows. Most teams pair it with at least one orchestration tool, which adds to the all-in cost beyond the scoring line item.
Is there a published-pricing alternative to Keyplay?
Yes. Abmatic AI publishes a starting price of $36,000 a year and combines account fit and list building with native deanonymization, intent data, and activation in one platform, rather than pricing scoring separately from the tools that act on it.
