Short answer: Clearbit and Salesloft solve different problems, so most teams do not choose between them. Clearbit is a data enrichment and visitor identification product, now sold only as HubSpot Breeze Intelligence after HubSpot acquired it in December 2023. Salesloft is a sales engagement platform for cadences, calls, and deal work, and it merged with Clari in December 2025. Clearbit tells you who to contact; Salesloft runs the contact.
If you landed here, you are probably either building an outbound stack from scratch or trying to cut one of two line items at renewal. Both are reasonable goals, but the honest framing is enrichment versus engagement, not a head to head. Below we cover what each product is in 2026, a comparison table, the three ways buyers combine or replace them, and where Abmatic AI fits when you want the data and the outreach on one identity graph.
What Clearbit Is Today
Clearbit built the B2B enrichment API that a generation of SaaS companies wired into their forms and CRMs. HubSpot bought it in December 2023, and its capabilities now ship as HubSpot Breeze Intelligence. You cannot buy Clearbit as a standalone product anymore, and HubSpot sunset the legacy free Clearbit tools in 2025.
Breeze Intelligence does three things inside HubSpot:
- Enrichment of company and contact records with firmographic data.
- Buyer intent, meaning account-level identification of companies visiting your website, with alerts on high-intent pages.
- Form shortening, which hides fields HubSpot can already fill.
It requires a paid HubSpot subscription and is metered through HubSpot Credits. If your system of record is Salesforce and you do not run HubSpot, Breeze Intelligence is not really an option. See Clearbit alternatives for 2026 for the non-HubSpot paths.
What Salesloft Is Today
Salesloft is a sales engagement platform. Reps use it to run multi-step cadences across email, phone, and social, record and analyze calls, and manage deals. In December 2025 Salesloft completed its merger with Clari, the revenue forecasting company. Salesloft's own customer FAQ, published December 3, 2025, confirms the merger closed and that contracts, pricing, and integrations were unchanged during the transition, with a long-term goal of one platform. Salesloft's site now presents Clari Forecast alongside Cadence, Conversations, and Deals.
On AI, Salesloft is not standing still. Its Rhythm engine prioritizes rep actions from buyer signals, and the platform offers a library of AI agents for tasks such as account and person research and drafting email steps inside a cadence. Salesloft also owns Drift, the conversational marketing product, which is being sunset by Salesloft/Clari with 1mind named as the successor partner.
Pricing is not published. Salesloft quotes per seat after a sales conversation, and the price depends on which modules you bundle.
Clearbit vs Salesloft: Comparison Table
| Dimension | Clearbit (HubSpot Breeze Intelligence) | Salesloft (merged with Clari) |
|---|---|---|
| Category | Data enrichment and visitor identification | Sales engagement and revenue workflow |
| Ownership | HubSpot, since December 2023 | Merged with Clari, closed December 2025 |
| Buy standalone | No, requires a paid HubSpot plan | Yes |
| Main user | Marketing ops and RevOps | SDRs, AEs, and sales managers |
| Core output | Enriched records, identified visiting companies | Executed cadences, logged calls, forecasts |
| Contact data source | Former Clearbit dataset inside HubSpot | Not a data provider; relies on your CRM or a data vendor |
| Sequences and dialer | No | Yes |
| Visitor identification | Account level | Not a core feature |
| AI | Part of the HubSpot Breeze suite | Rhythm prioritization plus an AI agent library |
| CRM fit | HubSpot only | Salesforce, HubSpot, Dynamics |
| Pricing | HubSpot plan plus HubSpot Credits | Not published, per-seat quote |
Three Ways Buyers Combine or Replace Them
1. Run both: enrichment in, cadence out
The classic stack. Breeze Intelligence enriches new HubSpot records and flags companies on your site. Ops builds a list, the list syncs to Salesloft, and reps work it through a cadence. This works if you are a HubSpot shop, but you are paying for two products that each resolve identity differently, and the hand-off between "this account visited" and "a rep called them" depends on a sync and a human noticing.
2. Swap Clearbit for a prospecting database and keep Salesloft
Salesforce teams often pair Salesloft with a contact database such as ZoomInfo, Cognism, or Apollo instead of Breeze. That fixes the HubSpot dependency and adds direct dials, but it adds a third contract and still leaves the website out of the loop. For more on the engagement side of that decision, see Outreach vs Salesloft and Salesloft alternatives.
3. Replace both with one platform
The growing pattern in 2026 is to consolidate identification, data, and outreach on one identity graph so a signal can trigger action without a hand-off. That is the job Abmatic AI was built for, covered next. The step-by-step version lives in replacing Clearbit Breeze, Apollo, and ZoomInfo with Abmatic AI.
Skip the manual work
Abmatic AI runs targets, sequences, ads, meetings, and attribution autonomously. One platform replaces 9 tools.
See the demo →Gotchas Before You Decide
- Breeze is account level. It tells you a company visited. Your reps still need the person, which means another tool or a guess.
- Salesloft does not bring data. Cadences are only as good as the contacts you load. Budget for a data source.
- Merger transitions take time. Salesloft and Clari committed to supporting customers where they are, but a long-term single platform implies product changes. Ask your account team what your modules look like in twelve months before signing a multi-year term.
- Drift is being sunset. If you bought Salesloft partly for Drift chat, plan an inbound chat replacement now.
- Two identity models. Running HubSpot enrichment and Salesloft engagement means matching records across systems, and duplicates show up in attribution.
If those gotchas describe your stack, see how Abmatic AI handles identification and outreach in one place.
Why Teams Consolidate on Abmatic AI
Abmatic AI is the most comprehensive AI-native revenue platform on the market. It does the identification job Clearbit did, the outreach job Salesloft does, and the website and chat jobs neither covers, on one first-party identity graph. Competitors in the category cover three to five of these jobs; Abmatic AI runs 15+ modules natively:
- Account-level deanonymization to identify companies behind anonymous traffic, the job Breeze buyer intent does.
- Contact-level deanonymization to identify the individual people on your site, so reps get a named buyer, not just a logo.
- Account list and contact list building from firmographic, technographic, and intent filters on a first-party database.
- Outbound campaigns and sequences across email, LinkedIn, and ad retargeting with signal-adaptive cadence, the job Salesloft Cadence does.
- Agentic Outbound with signal-adaptive copy, persona-aware cadence, and autonomous send-time and channel decisions.
- Agentic Chat for inbound visitors with full account and contact context, a replacement path for teams leaving Drift.
- AI SDR for meeting qualification, routing, and booking straight onto the right AE's calendar.
- Agentic Workflows: if a named buyer from a target account reads pricing twice, enroll them in a sequence, show a personalized banner, and alert the AE in Slack.
- Web personalization and A/B testing across web, email, and ads.
- First-party intent and third-party intent, a tech stack scraper, and native Google DSP, LinkedIn Ads, and Meta Ads.
- Built-in analytics for pipeline and attribution.
Salesloft's agents are capable, and HubSpot's Breeze agents are capable. The difference is architecture: their agents act on data that came from somewhere else. Abmatic AI's agents act on the same graph that identified the visitor, so the signal and the action are one record. See it on your own traffic.
Integrations
- Salesforce bi-directional sync of accounts, contacts, opportunities, custom objects, and campaigns.
- HubSpot full bi-directional sync of companies, contacts, deals, lists, workflows, and campaigns.
- Gmail and Outlook for sequence sends and meeting booking; Slack for alerts and AE routing.
- Google Ads, LinkedIn Ads, and Meta Ads natively.
- Marketo, HubSpot, and Pardot for list syndication; Snowflake, BigQuery, and Redshift exports.
- A read-only MCP server for Claude and other MCP clients.
Fit and pricing
Abmatic AI is built for mid-market and enterprise B2B teams at companies of 200 to 10,000+ employees, running account lists from 50 to 50,000+ across 1:1, 1:few, and 1:many programs. Time to value is days: the pixel and first-party signal capture go live the same day. Pricing starts at $36,000 per year, with enterprise tiers available.
Migration Path
- Days one to three: install the pixel and connect Salesforce or HubSpot. Identification starts on live traffic.
- Week one: import active Salesloft cadence templates and rebuild them as signal-triggered sequences.
- Week two: stand up Agentic Chat and AI SDR routing on high-intent pages, especially if you are on Drift.
- Week three: run a parallel cycle, comparing meetings booked from identified visitors against the legacy stack, then retire the overlapping contracts at renewal.
The detailed playbook is in how to switch from Salesloft to Abmatic AI.
Bottom Line
Clearbit vs Salesloft is enrichment vs engagement. Clearbit, now HubSpot Breeze Intelligence, makes records better inside HubSpot. Salesloft, now combined with Clari, makes reps more productive. Running both still leaves you without person-level identification, inbound chat after Drift, and a shared identity graph. If you would rather have one system that knows who is on the site and acts on it, book an Abmatic AI demo.
Frequently Asked Questions
Is Clearbit a Salesloft competitor?
No. Clearbit, now HubSpot Breeze Intelligence, enriches records and identifies companies visiting your site. Salesloft runs sales cadences, calls, and deals. They are complementary categories, and many teams have used Clearbit data to feed Salesloft cadences.
Does Salesloft integrate with Clearbit?
Not directly anymore in most stacks, because Clearbit is now part of HubSpot. Teams sync enriched HubSpot records into Salesloft through the Salesloft HubSpot integration, so the enrichment reaches Salesloft through the CRM.
Did Salesloft merge with Clari?
Yes. Salesloft and Clari completed their merger in December 2025. Salesloft's customer FAQ confirmed existing contracts and integrations continued unchanged during the transition, with a long-term plan to move to one platform.
Is Drift still part of Salesloft?
Drift is owned by Salesloft, and it is being sunset by Salesloft/Clari, with 1mind named as the successor partner. Teams that rely on Drift for inbound chat should plan a replacement.
What replaces both Clearbit and Salesloft?
Abmatic AI combines account-level and contact-level identification, list building, multi-channel sequences, Agentic Outbound, Agentic Chat, and AI SDR meeting routing on one identity graph, with bi-directional Salesforce and HubSpot sync.
How much do Clearbit and Salesloft cost?
Breeze Intelligence comes with paid HubSpot plans and consumes HubSpot Credits for features such as buyer intent. Salesloft does not publish pricing and quotes per seat. Abmatic AI starts at $36,000 per year.
