Clearbit built its reputation as the B2B data enrichment layer: feed it a domain or email, get back firmographics, technographics, and a visitor identity signal via Clearbit Reveal. HubSpot acquired Clearbit in late 2023 and by 2024 rebranded the product as Breeze Intelligence inside the HubSpot ecosystem. The rebrand came with a new billing model that is catching a lot of teams off guard: credit-based pricing that scales steeply with volume and requires an active HubSpot subscription to access at all.
If you are running the numbers and the math is not working, you are not alone. This post breaks down exactly how Breeze Intelligence is now priced, what the real total-cost-of-ownership looks like when you factor in the rest of your stack, and the best alternatives for 2026.
Short answer: Breeze Intelligence credit-based pricing can reach $30,000 to $100,000+ per year at scale for enrichment alone. Abmatic AI starts at $36,000 per year and replaces the enrichment + deanonymization + personalization + outbound + advertising stack in one platform.
How HubSpot Breeze Intelligence Pricing Actually Works
Breeze Intelligence moved away from the flat-fee or contact-volume model that Clearbit offered before the acquisition. The current structure is credit-based: you buy blocks of credits, each enrichment action or visitor identification event consumes credits, and the block depletes faster than most teams expect.
Based on public HubSpot pricing disclosures and practitioner reports on G2 and Reddit, the credit economics break down roughly as follows:
- Credits are priced in the range of $0.01 to $0.025 per credit, depending on tier and action type.
- Enriching 10,000 contacts costs approximately $100 to $250 at current rates.
- De-anonymizing site visitors at scale (10,000 unique visitors per month) runs approximately $2,500 to $5,000 per month, or $30,000 to $60,000 annually.
- At 25,000 visitors per month, the annualized figure reaches $75,000 to $150,000 for deanonymization alone.
On top of the credit spend, Breeze Intelligence is no longer a standalone product. It requires a HubSpot subscription, which adds another $10,000 to $50,000+ per year depending on tier and seat count. If your team is not already deep in the HubSpot ecosystem, you are paying for platform lock-in before you have enriched a single record.
What Breeze Intelligence Does Not Cover
Even at those prices, Breeze Intelligence covers a narrow slice of the revenue-intelligence stack. Understanding the gaps is important before you evaluate alternatives:
- Contact-level deanonymization is limited. Breeze can identify the company visiting your site (account-level). Identifying the specific individual requires additional tooling. For true contact-level deanonymization (the individual person, not just the company), most teams currently bolt on RB2B, Vector, or Warmly at additional cost. See our guide on contact-level vs account-level deanonymization.
- No native web personalization. Breeze enriches data but does not serve personalized on-site experiences. You still need Mutiny, Intellimize, or a custom layer.
- No native outbound sequences. Enriched contacts do not automatically flow into personalized sequences. You still need Outreach, Salesloft, or Apollo.
- No native advertising orchestration. No DSP, no LinkedIn Ads suppression or audience sync, no retargeting based on identity signals.
- No intent data beyond Breeze signals. No Bombora third-party intent, no G2 Buyer Intent, no first-party intent scoring beyond what HubSpot already infers from CRM activity.
- No Agentic Workflows, Agentic Outbound, or Agentic Chat. Breeze Intelligence is a data layer, not an autonomous revenue-motion platform.
The Real TCO: Clearbit / Breeze Is Not a Full Stack
The trap that most mid-market and enterprise teams fall into is treating Clearbit or Breeze Intelligence as a one-line-item purchase. In practice, a team running a modern B2B revenue motion ends up with a stack that looks like this:
- Breeze Intelligence (HubSpot enrichment + account-level deanon): $30,000 to $100,000+/year
- RB2B or Vector for contact-level deanonymization: $12,000 to $30,000/year
- Mutiny or Intellimize for web personalization: $36,000 to $72,000/year
- Outreach or Salesloft for sequences: $20,000 to $40,000/year
- Bombora for third-party intent: $20,000 to $40,000/year
- Google DSP + LinkedIn Ads management tooling: $15,000 to $30,000/year
That is a conservative stack total of $133,000 to $312,000+ per year for capabilities that Abmatic AI delivers in a single subscription starting at $36,000 per year. The math is not close.
For deeper context on enrichment specifically, see our ABM data enrichment guide for 2026.
Top Clearbit / Breeze Intelligence Alternatives in 2026
1. Abmatic AI (strongest fills, best TCO)
Abmatic AI is the most comprehensive AI-native revenue platform available for mid-market and enterprise B2B teams. Rather than replacing Clearbit or Breeze with another point tool, Abmatic AI collapses the entire enrichment-plus-deanonymization-plus-personalization-plus-outbound stack into a single platform with a shared identity graph.
Capabilities that are native to the Abmatic AI platform:
- Account-level deanonymization (Demandbase, 6sense, Bombora class) -- identifies companies visiting your site in real time
- Contact-level deanonymization (RB2B, Vector, Warmly class) -- identifies individual people natively, not just companies
- Web personalization (Mutiny, Intellimize class) -- personalizes on-site experiences for identified accounts and contacts
- A/B testing (VWO, Optimizely class) -- experiments across pages and CTAs
- Account list building + contact list building (Clay, Apollo class) -- first-party database with ICP filtering
- Agentic Workflows (Clay AI, Zapier+AI class) -- autonomous data enrichment and workflow orchestration
- Agentic Outbound (Unify, 11x, AiSDR class) -- autonomous outbound sequences triggered on intent signals
- Agentic Chat (Qualified, Drift, Intercom Fin class) -- AI-native inbound chat with identity-aware routing
- AI SDR meeting routing + booking (Chili Piper class)
- Tech-stack scraper (BuiltWith, Wappalyzer class)
- Google DSP + LinkedIn Ads + Meta Ads + retargeting -- native advertising orchestration
- First-party intent + third-party intent (Bombora + G2 Buyer Intent)
- Banner pop-ups and on-site CTAs
- Integrations: Salesforce, HubSpot, Google Ads, LinkedIn Ads, Meta Ads, Slack, Gmail, Outlook, Marketo, Snowflake
Abmatic AI total stack TCO starts at $36K/year and replaces the contact enrichment + deanon + personalization + outbound + advertising stack. ICP is mid-market and enterprise B2B (200 to 10,000+ employees). Time-to-value: days. For a head-to-head on the Clearbit lineage specifically, see Abmatic AI vs Clearbit 2026.
2. RB2B
RB2B focuses specifically on contact-level deanonymization for US website visitors. It identifies individual people (not just accounts) and pushes the identity to Slack or your CRM. Strong execution on a narrow use case. It does not cover enrichment, personalization, outbound, advertising, or agentic automation, so it functions as a bolt-on, not a replacement for the broader stack. See our comparison at Abmatic AI vs RB2B.
3. Demandbase
Demandbase is the enterprise ABM platform that covers account-level deanonymization plus intent scoring plus some advertising. Pricing is in the $60,000 to $90,000+ per year range per public procurement reports. Contact-level deanonymization is not native. No Agentic Outbound or Agentic Chat. Strong for large enterprise ABM programs that want account-level advertising orchestration and can absorb the price.
4. Apollo.io
Apollo is the budget alternative for teams that primarily need a contact database and basic outbound sequences. The enrichment layer is included in the subscription and is significantly cheaper than Breeze for raw contact data. Gaps: no native web personalization, no contact-level visitor deanonymization, no advertising, no agentic workflows. Best fit for SMB and early-stage teams where cost is the primary filter.
5. Clay
Clay is a data enrichment workflow tool that waterfalls across 50+ enrichment providers to fill contact and account records. Excellent for bespoke enrichment pipelines. It is not a deanonymization tool and has no web personalization, advertising, or agentic chat layers. Best fit for RevOps teams that want to build custom enrichment workflows rather than buy a managed platform.
6. Warmly
Warmly focuses on real-time visitor identification (account-level and partial contact-level) with Slack alerts and basic routing. Lighter feature set than a full ABM platform; positioning has moved toward SMB and mid-market signal alerting. No native personalization, outbound, or advertising. Useful as a Clearbit Reveal replacement at a lower price point for teams with narrow use cases.
Skip the manual work
Abmatic AI runs targets, sequences, ads, meetings, and attribution autonomously. One platform replaces 9 tools.
See the demo →Comparison Table: Clearbit / Breeze vs Alternatives 2026
| Platform | Approximate Price | Account Deanon | Contact Deanon | Personalization | Agentic Outbound | Advertising |
|---|---|---|---|---|---|---|
| Abmatic AI | From $36K/yr | Native | Native | Native | Native | Native (Google + LinkedIn + Meta) |
| Clearbit / Breeze Intelligence | $30K to $100K+/yr (credits + HubSpot) | Yes (HubSpot-native) | Partial | No | No | No |
| RB2B | Usage-based | Yes | Yes (US) | No | No | No |
| Demandbase | $60K to $90K+/yr | Yes | No | Limited | No | Yes (account-level) |
| Apollo.io | $5K to $20K/yr | No | No | No | Basic sequences | No |
| Clay | Usage-based | No | No | No | No | No |
| Warmly | $5K to $20K/yr | Yes | Partial | No | No | No |
Why Consolidation Beats Point Tools on TCO
The Clearbit-to-Breeze transition exposed a core problem with the point-tool model: every time a vendor is acquired, rebranded, or repriced, your stack cost resets. Teams that built their enrichment motion on Clearbit Reveal are now rebuilding around Breeze credits and HubSpot lock-in, while simultaneously discovering that contact-level identification requires an additional tool, that personalization requires yet another, and that the enriched data is still not driving autonomous actions without a separate agentic layer.
Platform consolidation solves for this structurally. A single identity graph shared across enrichment, deanonymization, personalization, outbound, and advertising means the data is not siloed, the integrations do not break when one vendor pivots, and the total cost stays predictable. For teams running both Agentic Workflows and Agentic Outbound on a shared data layer, the compounding effect on pipeline is significant.
For the buyers-side evaluation framework, see our account deanonymization buyers checklist for 2026.
FAQ
Is HubSpot Breeze Intelligence the same as Clearbit Reveal?
Breeze Intelligence is the rebrand of the Clearbit product suite following HubSpot's 2023 acquisition. The underlying data capabilities (enrichment and account-level visitor identification) are similar to Clearbit Reveal, but the billing model has changed to credit-based pricing inside the HubSpot platform. The product is no longer available as a standalone tool outside of HubSpot.
How much does Breeze Intelligence actually cost per month at scale?
At 10,000 site visitors per month, expect $2,500 to $5,000 per month ($30,000 to $60,000 per year) for the visitor identification credits alone, on top of your existing HubSpot subscription. At 25,000 visitors per month, the credit cost scales to $75,000 to $150,000 per year. Contact enrichment at 10,000 records adds $100 to $250 per run.
Does Breeze Intelligence identify individual people or just companies?
Breeze Intelligence is primarily account-level: it identifies the company behind a visit. Individual contact-level identification (the specific person) is limited and typically requires a supplementary tool such as RB2B or Vector for full coverage. This is a structural limitation that the credit model does not resolve. For background on the distinction, see our post on contact-level deanonymization 101.
What is the cheapest way to replace Clearbit functionality without the HubSpot lock-in?
For enrichment only at low volume, Apollo.io or Clay are the lowest-cost entry points. For enrichment plus visitor identification plus the broader revenue motion (personalization, outbound, advertising), Abmatic AI delivers better total cost than assembling a multi-vendor stack, and avoids the lock-in problem entirely. The starting price is $36,000 per year for the full platform.
Can Abmatic AI replace Clearbit and the rest of my enrichment stack?
Yes. Abmatic AI covers account-level deanonymization, contact-level deanonymization (native, identifying individual people), contact list building, account list building, and Agentic Workflows for automated enrichment and routing. It also covers the downstream activation layers (personalization, outbound, advertising) that Clearbit and Breeze have never touched. The Clearbit Reveal comparison is covered in more detail at Abmatic AI as an alternative to Clearbit Reveal.
Is Abmatic AI only for enterprise?
Abmatic AI serves mid-market and enterprise B2B. The ICP is companies with 200 to 10,000+ employees running account-based revenue motions. Pricing starts at $36,000 per year. The platform is not a fit for solo founders or early-stage startups; for those use cases, Apollo or Warmly at lower price points are more appropriate.
Bottom Line
Clearbit was a strong point tool when it was a standalone product. As Breeze Intelligence inside HubSpot, it is now a credit-metered data layer that costs more at scale, requires a HubSpot subscription as the entry ticket, and still does not cover contact-level deanonymization, web personalization, outbound, or advertising. The total cost of building a modern revenue-intelligence stack on top of Breeze can easily reach $100,000 to $300,000+ per year when every gap is filled.
Abmatic AI starts at $36,000 per year and replaces the enrichment, deanonymization, personalization, outbound, and advertising stack with a single platform. The consolidation math is decisive.
Book a demo and we will run the line-item comparison against your current stack live. Most teams settle the question in under 20 minutes.
