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12 best landing page builders for lead generation

November 17, 2023 | Jimit Mehta

If you're doing anything in marketing, it's likely you need a landing page. Landing pages are simple versions of a website meant to convert a customer from either an ad campaign or an email campaign.

Landing pages differ from the rest of the website so that they typically don't have any extra elements on the page such as navigation bars or multiple call-to-actions (CTA) that could distract a potential customer. The only objective of a landing page is to convert the customer to take a key action whether it's a signup or an ebook download. The CTA that leads to the landing page should be included in all emails of an email campaign.

Picking a good landing page builder is important so that you can build them fast and the tool you use fits your workflow nicely. It is equally important to try to maximize the conversion rate on your landing page so consider ones that offer the best A/B testing and personalization features. And no matter which landing page tool you go with, you can still use AbmaticAito personalize your landing pages.

List of best landing page builders for lead generation


A powerful website builder, Elementor enables users to create stunning, comprehensive WordPress websites without writing a single line of code. Boasting a powerful landing page builder, Elementor users can leverage its powerful drag and drop editor, along with 90+ widgets and 300+ templates. Elementor also offers some of the most dynamic marketing features on the market. These include A/B testing, a powerful popup form builder, and countless integrations (including various WordPress plugins).

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Perhaps most importantly, Elementor offers built-in cloud hosting features.  If you opt for its hosting feature, you can build your website and host it all within Elementor.

Pricing: Extensive free user. Paid plans starting at $49/year or $99/year with hosting

Elementor landing page builder


Instapage is another popular landing page builder that offers simple personalization features and A/B testing. Their customers include people from Hellofresh, Verizon, and Lattice.

Instapage also offers features to track the post-click conversion rates by connecting your ad account to their tool. They also offer standard workflow tools to review, approve, and launch new pages to keep the whole marketing team on one page.

Pricing: 14-day free trial, paid plans starting at $199/month



Unbounce promises to convert any URL to a smart landing page. Their secret sauce is AI model that helps you write better copy and create better layouts for your landing pages in an instant. They also offer more classic features such as popups and sticky bars along with 100 different templates that you can start building on.

Pricing: 14-day free trial, paid plans starting at $90/month



The Hubspot CMS is a good way to connect your landing page quickly with your CRM if you're a professional marketer. One of the nice features of the Hubspot CMS is the ability to dig into the code of the site and page if you're technically oriented.

Teams at Classpass and Calm have built their sites on the Hubspot CMS. Hubspot also offers inbuilt themes, SEO recommendations, and analytics as added bonus to the landing page builder.

Pricing: 14-day free trial, paid plans starting at $23/month

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