5 mistakes that ruin your website personalization efforts
A person signs up for a web app, starts onboarding, gets distracted, and returns to the onboarding in a few days, not at the same point; the user needs to start over from the beginning. Or a user who applied for a custom plan and starts onboarding, receives a lot of notifications/emails with irrelevant promotional content that doesn't help with onboarding. It's frustrating.