What is organic marketing? [5 tips to get started]
In 1994, Hotmail had zero sign-ups. In two and a half years, that number rose to a whopping 30 million.
How?
They attached a link to their website at the bottom of all emails sent with their service.
So, whenever someone sent an email to a friend, colleague, or family member, they were unknowingly engaging in word-of-mouth marketing, a.k.a. organic marketing.