.png)
The Abmatic AI + HubSpot Integration connects your Sales and Marketing ecosystems to maintain a unified, always-in-sync source of truth.
You can sync Contacts, Companies, Deals, and Custom Objects between both platforms — in any direction, at any frequency — with fully configurable field mappings.
Who uses this integration: RevOps, Sales, and Marketing teams.
Key benefit: Sync your CRM and ABM data seamlessly, automate workflows, and trigger actions across systems in real time.
Contacts → Abmatic Contacts
Companies → Abmatic Accounts
Deals → Abmatic Opportunities
Custom Objects → Abmatic Custom Entities
Configurable by user:
One-way (HubSpot → Abmatic)
One-way (Abmatic → HubSpot)
Two-way (HubSpot ↔ Abmatic)
Manual Sync: Start anytime on demand.
Automated Sync: Set custom intervals (from instant to hours/days).
Instant Push: When data changes in Abmatic AI, push updates immediately to HubSpot.
Full custom mapping between HubSpot and Abmatic AI fields.
Supports both standard and custom objects in each platform.
Example mapping:
HubSpot Company → Abmatic Account
HubSpot Contact → Abmatic Contact
HubSpot Deal → Abmatic Opportunity
Connect your HubSpot account via OAuth 2.0 from within Abmatic AI.
Select which HubSpot objects to sync.
Define sync direction (one-way or two-way).
Map all desired fields — including custom ones.
Set your sync frequency or use “push immediately.”
View all activity in Abmatic’s Live Feed Log.
HubSpot Admin access with integration permissions.
Abmatic AI account with Integration access.
Active internet connection (OAuth 2.0 handshake).
In Abmatic AI, navigate to Integrations → HubSpot.
Click Connect to HubSpot and authorize via OAuth.
Choose which HubSpot objects to sync.
Configure sync direction (HubSpot → Abmatic, Abmatic → HubSpot, or both).
Define sync frequency or push behavior.
Map desired fields and custom objects.
Run a test sync to validate setup.
Check results in the Live Feed Log.
Create a test Contact or Company in HubSpot → verify it appears in Abmatic.
Update a mapped field → confirm sync completion in the Live Feed.
Review the Live Feed entry for “Active” status.
Go to Integrations → HubSpot → Run Sync Now.
Select the object type and scope, then review the feed after completion.
Define schedule intervals (from 1 min to 100+ hours).
Once configured, sync runs automatically per schedule.
Enable “Push on Update” to push changes from Abmatic AI instantly.
Ideal for high-velocity sales workflows.
The Live Feed shows:
Successful syncs
Failed syncs (with error details)
Warnings and timestamps
Start with a test sync on a small data set.
Use clear naming conventions for custom fields.
Review mappings quarterly as your CRM evolves.
Check the Activity Log weekly for errors or mapping drift.
Keep only relevant data synced for performance efficiency.
| Issue | Resolution |
|---|---|
| OAuth token expired | Re-authenticate in Abmatic AI Integration Settings. |
| No data synced | Check permissions and mapping configuration. |
| Data mismatch | Verify field type alignment. |
| Sync delay | Confirm schedule and HubSpot rate limits. |
HubSpot API rate limits may throttle high-volume syncs.
Custom object mapping must be set up on both ends.
Instant push may queue under heavy system load.
Uses OAuth 2.0 authentication for secure connection.
Tokens are encrypted and stored safely within Abmatic AI.
Only the minimal necessary scopes are requested.
All sync operations are logged with timestamps and user context.
Q: What is this integration?
A: It synchronizes HubSpot and Abmatic AI data (Contacts, Companies, Deals, Custom Objects) to create a single source of truth.
Q: How is it used?
A: Configure which data syncs, the direction, and frequency — Abmatic handles everything automatically after setup.
Q: Can I control mappings or sync direction?
A: Yes. Every field and object mapping is configurable from within the integration settings.
Contact support@abmatic.ai for advanced setup help.
Visit our Support Center for more resources.
In the highly competitive world of B2B SaaS, one of the biggest challenges companies face is the length of the sales cycle. B2B buyers often engage in long, complex purchasing journeys, evaluating multiple options before making a decision. However, personalized web experiences offer a solution to...
In the world of B2B SaaS, converting Marketing Qualified Leads (MQLs) into sales opportunities is critical for revenue growth. One of the most effective ways to improve these conversion rates is through website personalization. By delivering tailored experiences, B2B companies can guide MQLs...