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In the realm of B2B marketing, understanding your target audience is paramount. Segmentation, the process of dividing a broad market into smaller groups based on shared characteristics, is a crucial strategy. Two key segmentation methods are demographic and firmographic segmentation. Although both...

In the realm of business-to-business (B2B) marketing, precision is crucial for targeting the right audience effectively. One of the most powerful tools for achieving this precision is firmographic segmentation. Similar to demographic segmentation in B2C marketing, firmographic segmentation...