5639744 How To Set Up Conversion Tracking

Setting Up Conversion Tracking in Abmatic AI

Conversion tracking is essential for measuring the impact of your personalization, ABM, and marketing efforts. Abmatic AI's conversion tracking system captures goal completions-demo requests, form submissions, purchases, and more-and attributes them to campaigns and audience segments.

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Types of Conversions You Can Track

Abmatic AI supports tracking for:

• Page views (e.g., visiting pricing or demo pages)
• Form submissions (e.g., contact requests, trial signups)
• Button clicks (e.g., "Schedule Demo" CTA clicks)
• Custom events (e.g., whitepaper downloads, video plays)
• Revenue events (e.g., purchase confirmations from your e-commerce platform)

How to Configure Conversion Tracking

1. Log in to your Abmatic AI dashboard
2. Go to Settings > Events & Conversions
3. Click "Add Conversion"
4. Define the conversion trigger (page URL, form ID, CSS selector, etc.)
5. Give it a descriptive name (e.g., "Demo Request")
6. Set the conversion value if using revenue tracking
7. Save and test the conversion on your live site

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Testing Your Setup

After configuration:

• Visit your site and trigger the conversion event
• Check your Abmatic AI dashboard within 10 seconds
• Verify the conversion appears in your reports
• Review attribution to campaigns and segments

Advanced Tracking

Combine conversion tracking with personalization testing to measure the impact of different experiences. Explore ABM conversion tracking for account-level insights. Talk to our experts about advanced tracking strategies.

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