Setting Up Conversion Tracking in Abmatic
Conversion tracking is essential for measuring the impact of your personalization, ABM, and marketing efforts. Abmatic's conversion tracking system captures goal completions-demo requests, form submissions, purchases, and more-and attributes them to campaigns and audience segments.
Types of Conversions You Can Track
Abmatic supports tracking for:
- Page views (e.g., visiting pricing or demo pages)
- Form submissions (e.g., contact requests, trial signups)
- Button clicks (e.g., "Schedule Demo" CTA clicks)
- Custom events (e.g., whitepaper downloads, video plays)
- Revenue events (e.g., purchase confirmations from your e-commerce platform)
How to Configure Conversion Tracking
- Log in to your Abmatic dashboard
- Go to Settings > Events & Conversions
- Click "Add Conversion"
- Define the conversion trigger (page URL, form ID, CSS selector, etc.)
- Give it a descriptive name (e.g., "Demo Request")
- Set the conversion value if using revenue tracking
- Save and test the conversion on your live site
Testing Your Setup
After configuration:
- Visit your site and trigger the conversion event
- Check your Abmatic dashboard within 10 seconds
- Verify the conversion appears in your reports
- Review attribution to campaigns and segments
Advanced Tracking
Combine conversion tracking with personalization testing to measure the impact of different experiences. Explore ABM conversion tracking for account-level insights. Talk to our experts about advanced tracking strategies.
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