To measure the results of personalization, you need to understand how the personalized web content is perfoming against non-personalized content. It's important to understant the effectiveness as a whole as well as segment by segment. The best metric for the results is conversion rate lift, which describes how much personalization lifts conversion rate from the non-personalized content.
Once you have set up conversion tracking, we can start measuring the effectiveness of your personalizations. We show the conversion rate lift for your main conversion event for the last 30 days.
For example: if your main conversion event is sign up clicks, you can directly count how many new leads personalization has brought you.
You can freely select your main conversion event in AbmaticAifrom your events in the Manage Conversions tab.
Measuring the total effectiveness is very beneficial for marketing managers who are making decisions about resource allocation towards personalization.
The total result of personalization consists of the results from each individual segment (ie. also only for your main conversion event) which is why it's important to measure segment by segment performance.
Measuring effectiveness of a single personalization also allows marketers to make better informed decisions on which segments should be iterated on, which ones should be paused, and which ones should be let run successfully.
You can always see all the individual conversion events in the Conversions tab.
Note that not all the events you have are useful for all the segments all the time.
Eg. If you track conversion events via a thank-you page, but have created a segment that limits personalizations to only people who visit your homepage, this conversion event would not be very useful for tracking conversions of that segment.
Have you ever noticed how a certain ad seems to follow you around the internet, showing up on every website and social media platform you visit? Or perhaps you've received a targeted email promotion that seems almost too good to be true. Well, believe it or not, these experiences are not a...
Have you ever received an advertisement or invitation to an event that seemed completely irrelevant to your interests or needs? You're not alone. As customers, we want to feel understood and valued by the brands we interact with. This is where customer segmentation comes in. By dividing a customer...