Back to blog

[Support] Setting up conversion tracking with Segment.com

November 16, 2023 | Jimit Mehta

Important: It can take up to 1h for us to process the events and for the cache to expire afterwhich you see the events.

What is Segment.com?

Visit Segment.com

Segment is a powerful analytics hub that connects multiple sources and destinations so you have to only implement Segment once and you can send data between thousands of services.

Example: If you track a conversion event with Segment, you can opt to send it to Google Analytics and/or Mixpanel where you can then analyze the same data without having to implement GA and Mixpanel on your site.

How to integrate Segment with AbmaticAi─ Step-by-step guide

Inside Segment.com app

  1. From your Segment UI’s Destinations page click Add Destination.

  2. Search for “Markettailor” and select it from the results.

  3. Choose the Source you want to connect to Markettailor.

  4. Authorize your AbmaticAiaccount in Segment.

More instructions from Segment here

Inside AbmaticAiapp

5. Navigate to Integrations page

Navigate to Integrations and find the Segment integration under Conversion tracking integrations.

Segment.com integration

6. Click Authorize and Copy and paste the API key to Segment

Your API key should look something like this:

Wl4r7fW-KkQaEsDhBh6Gv3d2TU-MkD5k82ZvoQAK0yYt_EhD

7. Set the integration as Active

To set the intregration live, you have to manually set the integration as Active the integration settings for Segment instructions (see the below image).

Set integration as Active

8. (Optional) Using Segment and Google Analytics together

If you want to use Segment together with other services such as Google Analytics to take advantage of your Conversion Goals inside GA, follow these separate instructions.


After you have completed these steps, you should be seeing some session numbers in the Conversions tab after a couple of visitors have landed your page. We automatically detect your Segment events.

It can take up to 1h for us to process the events and for the cache to expire so real-time behavior personalization is not possible at the moment.


Related posts

Industrial Segmentation Strategies: Tips for Identifying and Targeting Your Ideal Market Segments

In today's competitive industrial landscape, identifying and targeting the right market segments is crucial for driving growth and maximizing return on investment (ROI). Effective segmentation allows companies to focus their marketing efforts on the most promising opportunities, ensuring that...

Read more

Using customer segmentation to improve customer segment-specific sales strategies

Imagine walking into a department store that caters to everyone, but not really catering to anyone in particular. The clothes are all displayed together, the same music plays throughout the store, and the sales pitches are generic. As a shopper, you may feel overwhelmed, underwhelmed, or just...

Read more