How Ketch Scaled Personalization & Increased Signups by 200% with Abmatic AI
🚀 Results at a Glance
✅ 200% Increase in Signups
✅ 2X Growth in MQLs year-over-year
✅ More Efficient Sales Targeting with AI-powered engagement scoring

Company Overview
Ketch is a leading data privacy software company that empowers businesses to collect, control, and activate permissioned, privacy-safe data across all devices, systems, and third-party applications. By simplifying privacy and consent operations, Ketch helps brands comply with regulations like GDPR and CCPA, drive revenue from advertising, data, and AI initiatives, and build lasting trust with customers and partners.
The Challenge
Before implementing Abmatic AI, Ketch faced several roadblocks:
1. Limited Visibility on Website Visitors → They could see traffic volume but lacked insight into who was visiting.
2. Inconsistent Data for Personalization → Previous tools allowed for A/B testing but didn’t enrich visitor data to improve segmentation.
3. Fragmented Intent Signals → Sales teams had to check multiple platforms (G2, Google, etc.) to track buyer intent, leading to inefficiencies.
“We knew traffic was growing, but we had no way of knowing if it was the right traffic. Mutiny allowed us to set up A/B tests, but we had no real insights into who was engaging or how to improve conversions.”
— Stéphane Le Mentec, Head of Demand Generation, Ketch


The Solution:
AI-Powered Personalization & Real-Time Sales Intelligence
To overcome these challenges, Ketch implemented Abmatic AI’s AI Agent to personalize website experiences, enrich visitor data, and automate engagement scoring. Key areas of impact included:
1️⃣ AI-Driven Website Personalization & A/B Testing
🔹 Created dynamic messaging based on visitor attributes (company size, industry, job function, etc.).
🔹Personalized experiences for legal teams, marketing teams, and engineers based on browsing behavior.
🔹 Contributed to a 2X increase in MQLs by ensuring high-intent visitors saw the most relevant content.
“With Abmatic AI, we can now refine our tests based on who is looking at our content, not just aggregate website traffic. This has helped us tailor messaging to different personas and industries with much higher precision.”
2️⃣ Competitor Tech Tracking &
De-Anonymization
🔹 Technology Scraper identified Competitor users visiting Ketch’s website.
🔹 Enriched visitor data in Salesforce.
🔹 Enabled LinkedIn ad targeting specifically for competitor’s customers, increasing conversion rates.
“Before Abmatic AI, we relied on static lists in Salesforce. Now, we dynamically detect when Competitors users are visiting our site and trigger outreach really quickly. That’s a game-changer for sales.”
3️⃣ AI-Powered Engagement Scoring & Salesforce Integration
🔹 Automatically scored website visitors based on intent signals (page visits, time spent, returning users).
🔹 Integrated directly into Salesforce, giving sales teams a real-time view of high-intent accounts.
🔹 Contributed to creation of an Intent Dashboard in Salesforce, aggregating all buyer signals in one place.
“The Ketch sales team used to check multiple different tools to find intent signals. Now, they get everything in one dashboard, including valuable intent signals from Abmatic AI, making outbound efforts far more effective.”
4️⃣ Personalized Offers & Campaign Promotions via Banners & Pop-ups
🔹 Dynamically promoted webinars, offers, and product trials based on visitor segments.
🔹 Tailored messaging for small businesses vs. enterprises:
✅ Enterprise visitors: Offered a 1-month full access trial of Ketch’s platform.
✅ Small businesses: Highlighted a free Cookie Banner tool for instant GDPR compliance.
🔹 Contributed to a 200% increase in Ketch Free sign-ups.
“Dynamically adjusting our messaging, helped us triple sign-ups for Ketch Free. Abmatic AI ensured we showed the *right offer to the right company at the right time.”
The Impact:
Accelerated Demand & Revenue Growth

📈 200% Increase in Signups → Targeted messaging drove a surge in free trials.
📊 2X Growth in MQLs → Dynamic messaging and testing contributed to MQL growth
🎯 More Efficient Sales Targeting → Sales teams now engage the most relevant accounts in real-time.
💡 Improved Ad Performance → Competitor tracking allowed for smarter LinkedIn ad targeting against OneTrust users.
“Using Abmatic AI has helped us deliver more valuable data to sales, improving our sales and marketing alignment.. By reducing friction and centralizing intent signals, we can act faster, drive more pipeline, and ultimately grow revenue more efficiently.”

What’s Next?
After seeing massive gains in lead quality and conversion rates, Ketch plans to:
✅ Expand LinkedIn & Display Ad campaigns with real-time AI-driven targeting.
✅ Optimize multi-channel personalization across outbound, web, and paid media.
✅ Leverage predictive AI models to refine segmentation and outreach.
"Abmatic AI makes our marketing team smarter and our sales team faster. It gives us real-time intent signals and personalized messaging tools that have drastically improved our targeting capabilities and conversion rates. The results speak for themselves.”
Book a Demo to see how Abmatic AI can supercharge your personalization & demand generation strategy.