#4 MarTech, ops, and ABM with Adele Kurki - MarTech and ops at Aiven
Join our discussion with Adele Kurki who is in charge of Martech and marketing operations at Aiven, a developer-first SaaS product that uses the PLG strategy effectively.
Join our discussion with Adele Kurki who is in charge of Martech and marketing operations at Aiven, a developer-first SaaS product that uses the PLG strategy effectively.
In B2B marketing, everyone discusses the benefits of Account-Based Marketing (ABM)—targeted, personalized, and great for profits. But in practice? It's often a headache.