Modern martech stack to drive growth in 2023

Join our discussion with Adele Kurki who is in charge of Martech and marketing operations at Aiven, a developer-first SaaS product that uses the PLG strategy effectively.

The traditional B2B sales funnel involves a broad, generalized approach to nurturing leads from awareness to conversion. While this model works, it's increasingly evident that a more personalized strategy can lead to better results. Enter Account-Based Marketing (ABM), a focused and strategic...