When HubSpot acquired Clearbit in late 2023, every RevOps Slack had one question — okay but what happens to our enrichment? The answer arrived in 2025: HubSpot Breeze Intelligence, a rebundle of Clearbit's work inside HubSpot's ecosystem.
For HubSpot customers, Breeze is fine. For non-HubSpot teams — Salesforce shops, Pipedrive users, startups on just-Gmail — Clearbit is effectively gone. You can't buy Breeze Intelligence standalone. You're locked out.
And even for HubSpot customers, Breeze didn't replace all of Clearbit. It absorbed enrichment. It degraded Reveal — anonymous-visitor identification is available only inside HubSpot Marketing Hub Enterprise. It retired Clearbit Forms entirely. Prices reportedly went up 30–60% depending on credit tier.
If you're reading this, you're probably in one of two camps. Let's split by persona.
Persona A — You're on HubSpot. You have access to Breeze Intelligence, but you're unhappy with the pricing jump, the feature gaps (no Reveal outside Marketing Hub Enterprise, no Forms), or you want a richer data provider. You're shopping for better.
Persona B — You're NOT on HubSpot. You're on Salesforce, Pipedrive, Attio, Close, or homegrown. Breeze Intelligence is unavailable to you. You need to replace Clearbit entirely — enrichment plus visitor reveal plus whatever forms you were running.
Most "Clearbit alternatives" posts address only one of these personas. This page covers both, honestly, with separate migration paths.
Full disclosure: Abmatic AI is one of the ten options below. We've placed ourselves where our honest tier-fit lives — not at the top by default. If a different tool is genuinely better for your persona, we say so.
| Clearbit feature | Status in Breeze Intelligence | Who still has access? |
|---|---|---|
| Enrichment (companies + contacts) | Absorbed | HubSpot customers, paid tiers |
| Reveal (anonymous visitor ID) | Partial — HubSpot-only | Marketing Hub Enterprise only |
| Forms (progressive-field enrichment) | Retired | No one |
| Reveal for non-HubSpot stacks | Retired | No one — you're out |
Pricing note: HubSpot doesn't publish Breeze Intelligence pricing transparently. Vendr and TrustRadius reports from 2025–2026 suggest effective cost increases of roughly 30–60% vs legacy Clearbit for comparable enrichment volume. Mileage varies by contract and HubSpot bundle.
If you only have half a minute:
| Your situation | Start here |
|---|---|
| On HubSpot, want cheaper enrichment only | Apollo or Cognism |
| On HubSpot, want full-stack ABM beyond enrichment | Abmatic AI, 6sense, or Demandbase |
| NOT on HubSpot, need enrichment + Reveal + activation in one | Abmatic AI or Warmly |
| NOT on HubSpot, enrichment-only, lowest cost | Apollo |
| RevOps team that wants to compose its own stack | Clay |
| EU-heavy pipeline | Cognism |
Rebundles enrichment + anonymous-visitor reveal + personalization + attribution into one platform. No CRM lock-in.
| Persona A (HubSpot) | Persona B (Non-HubSpot) | Main gap |
|---|---|---|
| Strong fit. Drop-in alongside HubSpot. Keeps HubSpot as your source of truth; adds the enrichment depth + Reveal-equivalent + activation Breeze doesn't cover. | Strong fit. No HubSpot dependency. Works with Salesforce, Pipedrive, Attio, Close, or no CRM at all. | If you only need bulk CSV enrichment with zero activation, a data-only vendor like Apollo or ZoomInfo is cheaper per record. |
The honest pitch: we built Abmatic to rebundle what HubSpot split. If your stack is five tools duct-taped together because Clearbit went away, Abmatic collapses that back into one. If you're on HubSpot and mad about Breeze pricing, we run alongside HubSpot instead of replacing it.
→ Book a 20-minute Abmatic AI demo on your own accounts — no sales pitch ambush, free account audit within 24 hours whether or not you buy.
B2B database + outbound tool. Aggressive free and starter tiers make it a common Clearbit replacement for enrichment alone.
| Persona A (HubSpot) | Persona B (Non-HubSpot) | Main gap |
|---|---|---|
| Good fit if Breeze enrichment is your one real gripe and Reveal doesn't matter. Cheaper per credit than Breeze at most tiers. | Strong fit. Apollo doesn't care what CRM you use. | No anonymous-visitor reveal. If you relied on Clearbit Reveal, Apollo alone won't get you there — pair with Warmly or RB2B. |
Apollo is the most popular "Clearbit replacement" choice for enrichment-only use. Good product, aggressive pricing, one big feature gap.
The incumbent enterprise data vendor. Deeper contact data and better intent coverage than Breeze, at a premium.
| Persona A (HubSpot) | Persona B (Non-HubSpot) | Main gap |
|---|---|---|
| Good fit if Breeze coverage is thin in your verticals (manufacturing, logistics, regulated industries often hit Clearbit/Breeze gaps). ZoomInfo fills those. | Works with any CRM via native connectors. Still expensive for SMB teams. | Price. ZoomInfo is significantly more expensive than Breeze at most tiers. |
Where Breeze data is shallow, ZoomInfo is deep. The trade is cost — ZoomInfo is one of the most expensive vendors in the category.
The go-to European B2B data vendor. GDPR-compliant by design, strong mobile-phone coverage, competitive pricing.
| Persona A (HubSpot) | Persona B (Non-HubSpot) | Main gap |
|---|---|---|
| Strong fit if you have EU pipeline and Breeze EU coverage feels shallow. | Strong fit. CRM-agnostic, clean Salesforce integration. | US coverage is improving but still behind ZoomInfo and Apollo. |
If your pipeline is EU-weighted, Cognism is the default answer. If it's US-only, Apollo or ZoomInfo will likely beat it on data density.
Contact-data-focused (phone numbers, emails). Clearbit's contact-enrichment half, at a lower price point.
| Persona A (HubSpot) | Persona B (Non-HubSpot) | Main gap |
|---|---|---|
| Fit if your only Breeze use is contact enrichment for individual outreach. Simpler and cheaper. | Fine for contact-level enrichment. Won't replace the company-level side of Clearbit. | Firmographic data (company size, tech stack, funding). Lusha doesn't go that deep. |
Narrower scope than the rest of this list — which also makes it faster to set up and cheaper to run.
Not a data vendor. A workflow tool that composes many data vendors (Clearbit alums, Apollo, LinkedIn, proprietary scrapers) into custom pipelines.
| Persona A (HubSpot) | Persona B (Non-HubSpot) | Main gap |
|---|---|---|
| Fit if you want more than Breeze and you have a RevOps engineer to configure Clay. | Fit. CRM-agnostic. | Small teams without technical RevOps capacity. Clay rewards configuration skill. |
If assembling the right enrichment stack IS your competitive edge, Clay lets you do that. If you just want a thing to buy that works on day one, pick something else on this list.
→ Still shopping? Four more vendors below, but if the first six don't fit, chances are a full rebundle does. See Abmatic in action on your real accounts — 20 minutes, no ambush.
Built an anonymous-visitor-identification product squarely in Clearbit Reveal's former territory, then added outbound automation on top.
| Persona A (HubSpot) | Persona B (Non-HubSpot) | Main gap |
|---|---|---|
| Works alongside HubSpot. Redundant if you're on Marketing Hub Enterprise (you already have Breeze Reveal). | Strong fit, especially if you want Reveal + first-touch outbound in one tool. | Enrichment-only teams. Warmly is activation-heavy — enrichment is secondary. |
The most direct Clearbit-Reveal replacement on the market. If Reveal was the Clearbit feature you miss most, look here first.
Identifies individual US persons (not just companies) who visit your site. Reveal but at the person level. US-only by design.
| Persona A (HubSpot) | Persona B (Non-HubSpot) | Main gap |
|---|---|---|
| Good complement to Breeze if US B2B outbound is your game. Duplicative of Breeze Reveal for Marketing Hub Enterprise. | Solid Reveal replacement for US-focused teams. | EU pipeline, or any team that needs enrichment alongside reveal. RB2B does one thing. |
Narrow, focused, fast to deploy. Best pick if you want person-level reveal specifically, and you're US-only.
Full ABM platform. Enrichment is one module among many (intent, orchestration, paid media, reveal, attribution). Enterprise-skewed.
| Persona A (HubSpot) | Persona B (Non-HubSpot) | Main gap |
|---|---|---|
| Fit if HubSpot + Breeze is your whole marketing stack and you want to move up-market to a dedicated ABM platform. | Works with any CRM. Known for long implementations. | Budget and speed. Typically 6-figure annual contracts and multi-quarter implementations. |
Overkill for most Breeze-replacement shopping, but the right answer if you're genuinely ready to move into dedicated ABM platform territory.
6sense's closest tier-peer. Strong at account identification and advertising-based ABM. Enrichment is a component, not the focus.
| Persona A (HubSpot) | Persona B (Non-HubSpot) | Main gap |
|---|---|---|
| Fit for enterprise HubSpot shops moving into dedicated ABM infrastructure. | Works with any CRM. | Lightweight Breeze replacement. Demandbase is a platform, not a tool. |
Same tier and same consideration-set as 6sense. Pick based on which sales team you'd rather work with and which specific module you need.
For HubSpot customers moving enrichment + Reveal out of Breeze and into Abmatic AI, while keeping HubSpot as CRM:
For teams who lost Clearbit entirely and can't access Breeze:
Partially. Breeze inherited Clearbit's enrichment. It did not preserve standalone Reveal (only HubSpot Marketing Hub Enterprise gets a version), and it retired Clearbit Forms entirely.
You can use Breeze Intelligence with HubSpot Sales Hub or Service Hub at certain tiers, but Reveal-equivalent features are Marketing Hub Enterprise only. Non-HubSpot customers cannot use Breeze at all.
HubSpot doesn't publish Breeze pricing publicly. Third-party data (Vendr, TrustRadius, public Reddit threads) suggests roughly 30–60% higher effective cost for comparable enrichment volume vs legacy Clearbit, depending on credit tier.
Only for HubSpot Marketing Hub Enterprise customers. Not available standalone or to lower HubSpot tiers.
Clearbit Forms is discontinued. HubSpot Forms exist but are not a Clearbit Forms successor with progressive-field enrichment. For that workflow, consider Abmatic AI or a dedicated form tool.
Yes. Export your HubSpot Contacts and Companies CSV; Abmatic ingests that as your historical enrichment base, then refreshes it going forward.
For the enrichment half, yes. Neither does anonymous-visitor reveal, which was a major Clearbit feature. Pair with Warmly, RB2B, or Abmatic for the Reveal side.
Apollo's free tier and Lusha's free tier both offer limited enrichment. For reveal, there's no meaningful free tier — visitor ID requires paid data providers.
The short version: HubSpot didn't replace Clearbit. They absorbed half of it, raised prices, and locked non-HubSpot teams out. The good news is the category responded — there are now clean options for both personas.
Want to see how Abmatic handles both personas in one tool? Book a 20-minute demo and we'll run it on your actual accounts — honest, no sales ambush, free account audit whether or not you buy.