Gone are the days when salespeople went door to door to promote their products. Marketing has taken a 360-degree flip, and it's all about impressing your customers digitally. Curate a solid plan to knock them off their feet and convert immediately.
Personalization is the latest tool to make that happen!
60% of marketers said personalization is a key strategy for improving the quality of generated leads. Personalization is now an indispensable part of buyers' journeys. From tailored recommendations on Amazon and Netflix to targeted email campaigns, it allows companies to connect with their prospects and provide engaging experiences.
Personalization isn't only limited to text. Most of us are visual learners, so custom images in brand outreach can be more effective than personalized text. Allow us to break it down for you!
What is a personalized image?
Your prospects’ inboxes are flooded with emails that look the same. Hence, the days you could anticipate a response from your prospects are long gone. Personalized images are the new weapon in the marketing arsenal that is becoming widely popular.
A personalized image illustrates the personality of the target customers. It can be used in many places, like presentations, blogs, videos, infographics, and email outreach plans. The power of personalized images is that they offer endless possibilities. You can promote a product, celebrate a special day, or just let your customers know you're thinking about them.
In this regard, you can use custom images from a photoshoot or get photos from stock image libraries. The latter offers high-quality, royalty-free images that you can further edit to add a personal touch. Personalized images make a company appear down-to-earth as they seem more interested in customers than flaunting their own logos, designs, etc.
Using image personalization in email campaigns
Personalized emails give each recipient their unique image using the subscriber data from email service providers. Such images can boost the retention rate because images convey more emotions than text alone. They create an impact before the recipient starts reading.
A study by Vero found that using well-selected images can improve your email click-through rate by 42%. Marketing images that are personalized are more persuasive than generic ones. This is because people like seeing themselves in visual formats. They feel like their voice is heard and acknowledged by the company.
Highlighted below are some ways to add personalized images to an email campaign. Check them out and choose what works for you:
Give a compliment
A little background check on the prospects will increase your info about them. For instance, you may discover their recent achievement on a social platform. Take some time out to congratulate them and compliment their skills. Everyone likes being appreciated, which will increase the chances of the prospect showing interest in your product/service. This is an excellent way to build a relationship with them and encourage them to convert.
Point out a mutual contact
Needless to say, recommendations from a friend sound more credible than the brands reaching out to you. Cold emails without mutual contact between the company and recipients will likely be ignored. However, if you mention in the email that you got this recipient's details from their friends or colleagues, they will become more interested in listening to your narrative.
Discount announcement
Designers can personalize images for emails with recipients’ names on the product. This goes a long way in compelling leads to convert. The chocolate and gift delivery service Thorntons shows us how to do it right. They sent an email to announce the Christmas discount. Adding the recipient’s name to “Santa’s nice list” helped to hit the nail on the head.
While there are many ways to personalize emails, you should opt for trending practices. Image personalization is in rage nowadays. It is all about making an email revolve around the prospect to grab their attention and push them into the conversion pipeline.
Using image personalization on the website
You have probably heard before that a picture speaks louder than words. This has become increasingly evident in the digital sphere. Personalized images embedded in a marketing strategy can speak volumes about who you are and what you stand up for.
When you incorporate a personalized image into the marketing campaign, the customers will relate to your company. You will notice a spike in your website leads and feel encouraged to learn better personalization strategies.
So, what are the best ways to improve website image personalization? Here are some tips that will help you:
Visualize the CTAs (calls-to-action). For instance, if an SEO company reaches out to a potential client, show a picture of your team gathered around a laptop. Add an image of the prospect’s website on the screen to show them you have done your homework. Provide a sneak peek into the future. Personalize your product for the prospects by adding their profile image or firm data to your product dashboard image. This is likely to trigger feelings of FOMO (fear of missing out). Use diagrammatic pictures to show the process you follow. Add prospect’s brand image to the data or make infographics. It’s a great way to bring quality leads and drive better engagement.
Customizing the images on a website will help you find quality leads and give readers an idea of how they will fit into your company culture.
Top benefits of image personalization
When you personalize the images on emails and websites, you will notice a boost in lead generation and a positive response rate. Thus, using visual representations is worth a shot. Check out the perks they bring your way:
Allow better communication
Human brains process images 60000 times faster than text. It indicates that your leads will understand messages faster through images. Reading text takes longer, and the current fast-paced life keeps people from reading lengthy posts.
In other words, you can get your messages across through personalized photos. This gives images an edge over written content. Try to make your cold emails more interesting through visuals, and you will notice a stark improvement in your lead generation.
Grabs attention
The whole purpose of sending emails is to get prospects’ attention. If your content is not catchy enough, your emails will end up in spam, like many others. Businesses must learn the craft of personalized imagery to capture the eyeballs of their email recipients. Such images will encourage them to respond to emails and take the next step in the buyer’s journey.
Provides a human touch
Emails are often considered automated messages sent by companies. However, modern-day email marketing involves adding a human touch to emails. Using visualization allows companies to show their humanistic side. This makes the prospects feel valued, and they are willing to know more details about a company's product or service.
Creates relationships
Personalized images strengthen the bond between the company and its prospects. This bond is essential for a B2B relationship. It helps close more deals and improves customer retention rate.
Parting notes
The biggest misconception about image personalization is that it consumes time and labor. Nowadays, we have plenty of tools at our disposal that help us to create impeccable graphics within minutes.
Using personalized images in emails and websites will be a game changer. You can infuse your distinct brand personality into the shots and make your content fun. The question is, how eager are you to make it happen?
Remember, the more you allow your creativity to flow, the better you get at lead generation!
