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How to use customer results on your landing page

November 17, 2023 | Jimit Mehta

Are you tired of generic, run-of-the-mill landing pages that don't really differentiate you from the competition? Want to know the secret to making your landing page truly stand out? Look no further than incorporating real customer results. This not only adds credibility and social proof to your offerings, but also helps potential customers visualize the tangible benefits they could experience. In this article, we'll dive into the nitty-gritty of how to effectively use customer results on your landing page to drive conversions and leave a lasting impression.

Understanding the power of social proof

When it comes to making purchasing decisions, most people look to what others have done or experienced before them. This is known as social proof, and it's a powerful psychological principle that can greatly influence someone's likelihood to buy from you. By showcasing real customer results on your landing page, you're tapping into this principle and providing potential customers with concrete evidence of the value your product or service can bring.

It's a way to build trust and credibility, and to show that others have found success with what you're offering. So, if you want to give your landing page an extra boost, start by understanding the power of social proof and how it can work for you.

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Finding and selecting relevant customer results to showcase

The first step to effectively using customer results on your landing page is finding and selecting the right ones to showcase. But with so many results to choose from, how do you know which ones will have the biggest impact?

Start by identifying the key benefits and value propositions of your product or service. What are your customers saying about these benefits? Look for results that directly align with these key selling points, as well as results that are quantifiable and specific. For example, if your product helps customers save time, look for testimonials that mention a specific time-saving figure, such as "I was able to cut my work time in half with this product."

Also consider the source of the results. Are they from long-time customers or recent ones? Are they from customers in a specific industry or demographic that may be particularly relevant to your target audience? These factors can all help determine the relevance and impact of a customer result.

By finding and selecting the most relevant customer results to showcase, you'll be able to effectively demonstrate the value of your product or service and build trust with potential customers.

Presenting customer results in an attention-grabbing format

Once you've found the right customer results to showcase on your landing page, it's important to present them in a way that grabs the attention of potential customers and holds it. After all, if your results blend in with the rest of the page and go unnoticed, they won't do much good.

One way to make customer results stand out is to use eye-catching graphics, such as charts, graphs, or before-and-after images. You can also use testimonials in a slider format, or highlight key results in a prominent box. Video testimonials can also be a great way to bring customer results to life and add an extra layer of authenticity.

No matter what format you choose, it's important to keep your presentation concise, clear, and easy to understand. Use simple language and avoid industry jargon, and make sure the results are prominently displayed and easy to find.

By presenting customer results in an attention-grabbing format, you'll be able to effectively communicate the value of your product or service and drive conversions.

Highlighting specific, quantifiable results

When it comes to showcasing customer results on your landing page, it's important to focus on the specifics and highlight quantifiable results. Why? Because people want to know exactly what they can expect when they buy your product or service.

For example, instead of saying "Our product has helped many customers save time," you could say "On average, our customers have been able to reduce their work time by 30% with our product." This specific, quantifiable result is much more impactful and gives potential customers a clear picture of what they can expect.

It's also important to highlight results that are relevant to your target audience. For example, if your product is aimed at busy professionals, focus on results that speak to the time-saving benefits of your product. If your product is aimed at fitness enthusiasts, highlight results that speak to improvements in physical health and performance.

By highlighting specific, quantifiable results, you'll be able to effectively communicate the value of your product or service and increase conversions.

Balancing customer results with other elements of your landing page

While customer results can be a powerful tool for driving conversions on your landing page, it's important to remember that they should be just one part of a larger, well-balanced design. After all, too much of a good thing can be a bad thing, and an overabundance of customer results can make your page cluttered and overwhelming.

It's important to strike a balance between showcasing customer results and incorporating other key elements of your landing page, such as a clear value proposition, a strong call-to-action, and engaging visuals. Make sure to allocate space and attention appropriately, and use white space to create visual hierarchy and guide the eye.

It's also important to consider the tone and style of your customer results, and to make sure they match the overall look and feel of your landing page. For example, if your landing page has a clean, modern design, you may want to present your customer results in a minimalist, text-based format.

By balancing customer results with other elements of your landing page, you'll create a cohesive, effective design that drives conversions and leaves a lasting impression on your visitors.

Incorporating customer results into your overall marketing strategy

Using customer results on your landing page is just one piece of the puzzle when it comes to marketing your product or service. To truly maximize their impact, it's important to incorporate customer results into your overall marketing strategy.

One way to do this is to use customer results in other marketing materials, such as email campaigns, social media posts, and sales presentations. This not only helps build a consistent narrative and reinforce the value of your offering, but also increases the reach and impact of your customer results.

Another way to incorporate customer results into your marketing strategy is to use them as a way to gather customer feedback and insights. For example, you could survey customers who have had positive results with your product and ask them to share their experiences in more detail. This not only provides you with valuable feedback, but also gives you even more customer results to showcase on your landing page and in your marketing materials.

By incorporating customer results into your overall marketing strategy, you'll be able to effectively communicate the value of your product or service and drive conversions across multiple touchpoints.

A/B testing the impact of customer results on conversions

A/B testing is a powerful tool that allows you to compare two versions of your landing page and determine which one performs better. When it comes to using customer results on your landing page, A/B testing can help you determine the most effective way to present them and optimize conversions.

For example, you could test different formats for presenting customer results, such as testimonials vs. before-and-after images. You could also test the placement of customer results on the page, or the amount of space devoted to them.

To conduct an A/B test, create two versions of your landing page, with only one variable (such as the format or placement of customer results) changed between the two. Then, use a tool such as Google Optimize to split traffic evenly between the two versions and track conversion rates. After a set period of time, analyze the results and determine which version performed better.

By A/B testing the impact of customer results on conversions, you'll be able to optimize your landing page and make data-driven decisions that drive results.

Keeping customer results up-to-date and relevant

Using customer results on your landing page can be a highly effective way to drive conversions, but it's important to keep them up-to-date and relevant. Why? Because stale, outdated customer results can actually have a negative impact on your landing page and your overall marketing efforts.

To keep customer results up-to-date, regularly collect and showcase new results from your customers. This not only keeps your landing page fresh and relevant, but also demonstrates that your product or service is still delivering value and making a difference in people's lives.

It's also important to regularly review and update your customer results to make sure they are still relevant and aligned with your current marketing goals and target audience. For example, if you've recently expanded your product line or changed your target audience, make sure your customer results reflect this.

By keeping customer results up-to-date and relevant, you'll be able to effectively communicate the value of your product or service and drive conversions over the long term.

Ensuring legal and ethical considerations are met

Using customer results on your landing page can be a powerful way to drive conversions, but it's important to make sure you're doing so in a legal and ethical manner. After all, you don't want to run afoul of any regulations or damage your reputation by using results in a deceptive or misleading way.

To ensure legal and ethical considerations are met, make sure you have the proper permissions and consent to use customer results. This may include obtaining written testimonials or signing a release form. It's also important to make sure any claims made in customer results are truthful and verifiable.

Another important consideration is ensuring customer privacy. Make sure to only use first names and last initials, and avoid using any other identifying information.

Finally, make sure to follow any relevant advertising regulations, such as those set forth by the Federal Trade Commission (FTC). This includes avoiding any false or misleading claims, and properly disclosing any compensation received for showcasing customer results.

By ensuring legal and ethical considerations are met, you'll be able to use customer results on your landing page with confidence and avoid any potential legal or reputational risks.

Continuously measuring the success of using customer results on your landing page

Using customer results on your landing page can be a highly effective way to drive conversions, but it's important to continuously measure the success of this tactic to make sure it's delivering the results you want.

To measure the success of using customer results on your landing page, track key metrics such as conversion rates, bounce rates, and time on page. You can also use tools such as heat mapping to see how visitors interact with your customer results and identify any areas for improvement.

Another way to measure success is to conduct regular surveys and gather feedback from customers who have interacted with your landing page. Ask questions about their experience and whether the customer results played a role in their purchasing decision.

Finally, don't be afraid to experiment and make changes to your landing page as needed. Try different formats for presenting customer results, or test the placement and prominence of these results. Continuously measure the impact of these changes and make data-driven decisions to optimize your landing page.

By continuously measuring the success of using customer results on your landing page, you'll be able to fine-tune your approach and maximize conversions over the long term.

Wrapping up

Incorporating customer results on your landing page can be a powerful way to drive conversions and differentiate yourself from the competition. By showcasing real results from satisfied customers, you're tapping into the psychological principle of social proof and demonstrating the value of your product or service. But to truly make the most of customer results, it's important to find and select the right results to showcase, present them in an attention-grabbing format, and incorporate them into your overall marketing strategy.

Additionally, make sure to keep customer results up-to-date and relevant, ensure legal and ethical considerations are met, and continuously measure their impact on your landing page. By following these tips, you'll be able to effectively communicate the value of your offering and increase conversions.

Want to personalize your landing pages for better conversions? Try Markettailor for free.


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