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How to use customer logos on your SaaS landing page

November 18, 2023 | Jimit Mehta

Are you looking to add a personal touch to your SaaS landing page? One great way to do this is by featuring customer logos on your website. Not only does this add credibility and trust to your brand, but it also shows potential customers that other businesses are already using and benefiting from your product. In this article, we'll explore the best practices for using customer logos on your SaaS landing page, including how to obtain permission, where to place the logos, and how to create a visually appealing design. Whether you're just starting to build your landing page or looking to make some updates, incorporating customer logos can be a simple yet effective way to make your website stand out.

Obtaining permission to use customer logos

Obtaining permission to use customer logos is an important step in the process of featuring them on your SaaS landing page. This means getting formal, written consent from each customer whose logo you plan to use. This is important because using someone else's logo without permission is a violation of their trademark rights and could lead to legal action.

When seeking permission, it's best to be upfront and transparent about how you plan to use the logo. This could include explaining where and how the logo will be featured on your website, and for how long. You should also provide any necessary legal documents such as a trademark license agreement that the customer will need to sign.

It's also important to note that you should only use logos of customers who are currently using your product or service. Using logos of potential customers or those who are no longer using your service could give the wrong impression and damage your reputation.

In summary, obtaining permission to use customer logos is a critical step in order to avoid legal issues and to keep the trust of your customers. It's important to be upfront and transparent about how you plan to use the logos, and to only use logos of customers who are currently using your product or service.

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Placement and design of logos on the landing page

The placement and design of logos on your SaaS landing page can greatly impact how effective they are at building trust and credibility with potential customers. The way you choose to display the logos can also affect how easily they are noticed and how much attention they draw.

When it comes to placement, it's best to place customer logos in a prominent location on your landing page, such as the header or footer. This will ensure that they are easily seen by visitors to your website. It's also a good idea to group logos together in a section of the page that is dedicated to showcasing customer logos. This could include a section that reads "Our Customers" or "Trusted by" with the logos placed underneath.

In terms of design, it's important to ensure that the logos are clear and easy to read. This means using high-resolution images of the logos and making sure they are not too small or too large. It's also a good idea to keep the design of the logos section consistent and visually appealing. This could include using a consistent background color or using a grid layout to organize the logos.

In summary, the placement and design of customer logos on your SaaS landing page is important for building trust and credibility with potential customers. It's important to place logos in a prominent location and to design them in a way that is clear and visually appealing.

How many logos to include

Deciding how many logos to include on your SaaS landing page can be a bit of a balancing act. On one hand, including too many logos can make the page look cluttered and overwhelming. On the other hand, including too few logos may not have the desired effect of showcasing customer trust and credibility.

So, how many logos should you include? It really depends on the size of your customer base and how much space you have available on your landing page. A general rule of thumb is to include around 5-10 logos, as this gives a good balance of showcasing customer trust without cluttering the page. However, if you have a smaller customer base, you may want to include fewer logos, whereas if you have a larger customer base you may want to include more logos.

Additionally, it's important to note that the logos you choose should be representative of your customer base. This means that you should choose logos of customers that are well-known or highly respected in their industry. This will have a greater impact in building trust and credibility with potential customers.

In summary, the number of logos to include on your SaaS landing page depends on the size of your customer base and available space, however, a general rule of thumb is to include around 5-10 logos. It's important to choose logos of well-known or respected customers that are representative of your customer base.

Showcasing customer testimonials or case studies alongside logos

Showcasing customer testimonials or case studies alongside logos on your SaaS landing page can be an effective way to build trust and credibility with potential customers. Testimonials and case studies provide a deeper understanding of how your product or service has helped real customers, and can help to give a sense of the value and impact of your solution.

When it comes to customer testimonials, these are typically short, written statements from customers describing their experience with your product or service. They can be very effective in highlighting specific benefits or features of your solution and how they have helped customers.

Case studies, on the other hand, are more in-depth and detailed look at how a customer has used your product or service to solve a specific problem or achieve a specific goal. They often include information such as the customer's background, the challenges they faced, and the results they achieved.

Both customer testimonials and case studies can be an effective way to add more context to the logos you have on your landing page. You can place them near the logos or have a section that dedicated to showcase the customer testimonials and case studies. This will help potential customers see the real-world impact of your solution and how it has helped others.

In summary, showcasing customer testimonials or case studies alongside logos on your SaaS landing page can be an effective way to build trust and credibility with potential customers. It provides a deeper understanding of the value and impact of your solution by highlighting specific benefits, features and how it helped the real customers. It also gives potential customers more context to the logos they see on your landing page.

Updating customer logos regularly

Updating customer logos regularly on your SaaS landing page can be an important step in ensuring that your website remains current and relevant. This means regularly reviewing the logos you have on your website and making updates as necessary.

There are a few reasons why updating customer logos regularly is important. Firstly, as your customer base changes, you may have new logos that you want to feature on your website. This can help to keep the logos section of your website looking current and up-to-date.

Additionally, if a customer's logo changes, you'll want to update it on your website to ensure that the logo is accurate and up-to-date. This can help to avoid confusion and ensure that visitors to your website can easily recognize the logos of your customers.

Another reason to update customer logos regularly is to ensure that the logos you have on your website are still being actively used by your customers. This means removing logos of customers who are no longer using your product or service. This will help to ensure that the logos on your website are representative of your current customer base and help to build trust and credibility with potential customers.

In summary, updating customer logos regularly on your SaaS landing page is important to keep your website current, accurate, and representative of your customer base. It helps to ensure that your website is up-to-date, relevant and can help to build trust and credibility with potential customers.

Using logos to create social proof

Using logos to create social proof on your SaaS landing page means showcasing logos of well-known or respected customers in order to demonstrate that other people or businesses are already using and benefiting from your product or service. This can help to build trust and credibility with potential customers by showing them that others have put their trust in your solution.

Social proof is a powerful persuasion technique that can be used in many different ways. Showcasing customer logos is one of the most common ways of using social proof on a landing page, but you can also create social proof by displaying customer testimonials, case studies, or even by displaying the number of customers you have or the number of years you've been in business.

When you use logos to create social proof, you want to ensure that the logos are prominently displayed and are easily recognizable. It's also important to make sure that the logos are representative of your customer base, meaning that they should be logos of well-known or respected customers, or customers that are similar to the target audience of your product or service.

In summary, using logos to create social proof on your SaaS landing page is a way of showcasing logos of well-known or respected customers to demonstrate that other people or businesses are already using and benefiting from your product or service. It helps to build trust and credibility with potential customers, by showing them that others have put their trust in your solution. It's important to ensure that the logos are prominently displayed, easily recognizable, and representative of your customer base.

Ensuring accessibility for visually impaired users

Ensuring accessibility for visually impaired users means making sure that your SaaS landing page is usable for people who have difficulty seeing or are blind. This is important because the web should be accessible to everyone, regardless of their abilities.

There are a few ways to ensure accessibility for visually impaired users when it comes to customer logos on your landing page. One important step is to include alternative text (alt-text) for each logo. Alt-text is a brief description of an image that is read out loud by screen readers, which are software programs that read web pages out loud for visually impaired users. This allows visually impaired users to understand what is being shown on the page.

Another way to ensure accessibility is to ensure that the contrast between the logos and background is high enough to be easily read by people with low vision. Using a high contrast color scheme can make it easier for visually impaired users to read the text and logos.

Additionally, it's important to ensure that the layout and design of the logos section is simple, easy to understand and easy to navigate. This means avoiding complex layouts or designs that may be difficult for visually impaired users to understand.

In summary, ensuring accessibility for visually impaired users on your SaaS landing page is important to make sure that your website is usable for people who have difficulty seeing or are blind. It includes adding alternative text (alt-text) for each logo, using high-contrast color scheme and ensuring that the layout and design of the logos section is simple, easy to understand and easy to navigate.

Best practices for using customer logos in different languages and cultures

When it comes to using customer logos on your SaaS landing page, it's important to consider how the logos may be perceived in different languages and cultures. This is important as your customers and potential customers may come from different backgrounds, and it's important to ensure that your website is inclusive and respectful of those backgrounds.

One best practice for using customer logos in different languages and cultures is to ensure that the logos are culturally appropriate. This means checking that the logos do not depict anything that may be considered offensive or disrespectful in certain cultures. For example, certain colors or symbols may have different meanings in different cultures, so it's important to be aware of these differences when choosing which logos to feature on your website.

Another best practice is to ensure that the text on your website is translated correctly. This includes the text describing the logos, as well as any other text on your website. It's also important to consider the layout of your website when translated into different languages. Some languages are read right-to-left, so it's important to ensure that your website layout and design is flexible enough to accommodate this.

Additionally, it's important to consider accessibility for visually impaired users who may use assistive technologies such as screen readers in different languages. You may need to ensure that the screen reader compatibility and alternative text descriptions are available in different languages.

In summary, when using customer logos on your SaaS landing page, it's important to consider how the logos may be perceived in different languages and cultures. Best practices include ensuring that the logos are culturally appropriate, translating text correctly and ensuring that the website layout and design is flexible enough to accommodate different languages and accessibility for visually impaired users.

Final thoughts

Incorporating customer logos on your SaaS landing page can be a great way to add credibility and trust to your brand. However, it's important to follow best practices when using customer logos to ensure that they are used effectively and appropriately. This includes obtaining permission to use the logos, placing and designing them in a visually appealing way, ensuring a good number of logos to be included, showcasing customer testimonials or case studies alongside logos, updating customer logos regularly, using logos to create social proof and ensuring accessibility for visually impaired users.

It's also important to consider the cultural and language differences when using customer logos on a global scale. By following these best practices, you can make your SaaS landing page stand out and build trust with potential customers.

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