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How to use customer benefits on your saas landing page to increase conversions

November 18, 2023 | Jimit Mehta

If you're running a SaaS business, your landing page is one of the most important tools you have to convert visitors into paying customers. With so much competition out there, you need to stand out from the crowd and give potential customers a reason to choose your product over others. One of the best ways to do that is by highlighting the benefits they'll receive if they sign up. In this article, we'll explore how you can use customer benefits on your landing page to increase conversions and help your SaaS business thrive. Whether you're just getting started or looking to optimize your existing page, this guide will provide you with all the information you need to make a difference. So, let's dive in!

Understanding the importance of customer benefits

Before you start showcasing the benefits of your SaaS product on your landing page, it's crucial to understand why they're so important in the first place. Essentially, customer benefits are what sets your product apart from the competition and gives potential customers a reason to choose your solution over others. By highlighting these benefits, you're not just telling visitors what your product does, but you're also demonstrating why it's valuable to them and how it will help solve their problems.

Think about it this way, when someone visits your landing page, they want to know what's in it for them. They're looking for a solution to their problem, and they want to see how your product can help. By focusing on the benefits they'll receive, you're giving them a clear and compelling reason to sign up and try your SaaS product.

In short, understanding the importance of customer benefits is key to creating a landing page that effectively converts visitors into paying customers.

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Identifying the unique benefits of your SaaS product

Once you understand the importance of customer benefits, the next step is to identify the unique benefits of your SaaS product. This involves taking a close look at your product and understanding what sets it apart from others on the market. It's important to focus on what your product does better than the competition and how it can help solve customer problems in a unique way.

When identifying the unique benefits of your SaaS product, it's helpful to consider things like:

  • The features and functionality of your product

  • How your product is different from others on the market

  • The problems your product is designed to solve

  • The pain points of your target audience and how your product addresses them

  • The results and outcomes customers can expect when using your product

By taking the time to identify the unique benefits of your SaaS product, you'll be better equipped to create a landing page that effectively showcases these benefits and converts visitors into paying customers. It's important to remember that while many SaaS products may have similar features, what sets them apart is the unique benefits they offer to customers. So, take the time to understand what makes your product special and use that information to create a powerful landing page.

Crafting a clear and compelling value proposition

Once you've identified the unique benefits of your SaaS product, the next step is to craft a clear and compelling value proposition. A value proposition is essentially a statement that clearly and succinctly explains the benefits of your product and why someone should choose it over others. This statement should be front and center on your landing page, as it sets the tone for the entire page and gives visitors a clear understanding of what your product is all about.

When crafting a value proposition, there are a few key things to keep in mind:

  • Make it clear and concise: Your value proposition should be easy to understand and memorable. Avoid using industry jargon or complex language.

  • Focus on the benefits: Your value proposition should highlight the benefits of your product, not just its features. Emphasize how your product will solve customer problems and make their lives better.

  • Make it unique: Your value proposition should set your product apart from the competition. Show why your product is special and how it offers unique benefits that others don't.

  • Test and refine: Your value proposition should be tested and refined over time to ensure that it's as effective as possible.

By crafting a clear and compelling value proposition, you'll be giving visitors to your landing page a clear understanding of what your product is all about and why they should choose it over others. This will help increase conversions and grow your SaaS business.

Presenting benefits in a visually appealing way

Once you have a clear and compelling value proposition, the next step is to present the benefits of your SaaS product in a visually appealing way. A well-designed landing page that effectively showcases the benefits of your product can make a huge difference in terms of conversions.

When it comes to presenting benefits in a visually appealing way, there are a few things to keep in mind:

  • Use images and graphics: High-quality images and graphics can help bring your product benefits to life and make them more memorable.

  • Make use of whitespace: A clean and uncluttered landing page can help make your product benefits stand out and make it easier for visitors to focus on what's important.

  • Use headlines and subheadings: Clear and concise headlines and subheadings can help break up the text on your landing page and make it easier to scan and understand.

  • Use color: Careful use of color can help draw the eye to important elements on your landing page and make your product benefits more noticeable.

By presenting the benefits of your SaaS product in a visually appealing way, you'll be making it easier for visitors to understand and remember what your product is all about. This will help increase conversions and grow your business.

Highlighting customer testimonials to build trust

Highlighting customer testimonials on your landing page is a great way to build trust and show potential customers that your SaaS product is a reliable solution. Testimonials from real customers can provide a level of social proof that can help increase conversions and build confidence in your product.

When it comes to highlighting customer testimonials on your landing page, there are a few things to keep in mind:

  • Choose testimonials that are relevant: Select testimonials that are relevant to the benefits of your product and the problems it solves.

  • Make them easy to find: Place testimonials in a prominent location on your landing page, such as near the top or in a dedicated section.

  • Use images and quotes: Including images of the customer and a quote from their testimonial can help make the testimonial more memorable and impactful.

  • Vary the format: Consider using different formats for your testimonials, such as written testimonials, video testimonials, or customer case studies.

By highlighting customer testimonials on your landing page, you'll be providing potential customers with a level of social proof that can help increase conversions and build trust in your product. Testimonials from real customers can provide a powerful endorsement that can help convince visitors to sign up for your SaaS product.

Using social proof to boost conversions

Social proof refers to the idea that people are more likely to trust and follow the actions of others, especially when it comes to making decisions. When it comes to boosting conversions on your SaaS landing page, incorporating social proof can be a powerful tool.

There are a number of ways to use social proof to boost conversions on your landing page, including:

  • Customer testimonials: As mentioned earlier, customer testimonials can provide a powerful endorsement of your product and help build trust with potential customers.

  • Customer count: Displaying the number of customers you have, such as "Over 10,000 businesses trust us" can help build trust and credibility.

  • Social media followers: Displaying the number of followers you have on social media platforms such as Twitter or LinkedIn can help show that others trust and engage with your brand.

  • Partner logos: Including logos of well-known companies that you have partnered with can help build trust and credibility with potential customers.

  • Trust badges: Including trust badges from organizations such as McAfee or Trustpilot can help build trust and show that your site is secure and trustworthy.

By incorporating social proof into your landing page, you'll be able to leverage the power of others to increase conversions and build trust with potential customers. This can help make your SaaS product more appealing and encourage visitors to sign up and try it out.

A/B testing to optimize your landing page

A/B testing is a process of comparing two versions of a landing page to determine which one is more effective in terms of conversions. By testing different elements of your landing page, such as the placement of your call-to-action button, the color scheme, or the headlines, you can determine what works best and optimize your landing page for maximum conversions.

Here's how A/B testing works:

  • Create two versions of your landing page: Create two slightly different versions of your landing page, each with a different design or layout.

  • Split your traffic: Send half of your traffic to one version of the landing page and the other half to the other version.

  • Monitor conversions: Track the conversion rates of each landing page to determine which one is more effective.

  • Make changes: Based on the results of your A/B test, make changes to your landing page to optimize it for maximum conversions.

  • Repeat: Keep repeating the A/B testing process, making small changes and testing to see what works best.

A/B testing is a powerful tool that can help you optimize your landing page and increase conversions. By continually testing and refining your landing page, you can continually improve its effectiveness and drive more conversions over time.

Continuously updating and refining your landing page

Continuously updating and refining your landing page is essential to ensuring that it remains effective in converting visitors into paying customers. The needs and preferences of your target audience can change over time, and it's important to keep up with these changes to ensure that your landing page is always effective.

Here are a few tips for continuously updating and refining your landing page:

  • Regularly review your landing page: Set aside time to regularly review your landing page and look for ways to improve it.

  • Monitor your analytics: Use tools like Google Analytics to monitor how visitors are interacting with your landing page. This can help you identify areas for improvement.

  • Listen to customer feedback: Encourage customers to provide feedback on your landing page and use that feedback to make improvements.

  • Stay up-to-date with best practices: The best practices for landing pages can change over time, so it's important to stay up-to-date with the latest information.

  • A/B test: As mentioned earlier, A/B testing can be a powerful tool for refining your landing page and improving conversions.

By continuously updating and refining your landing page, you can ensure that it remains effective and relevant to your target audience. This will help you increase conversions and grow your SaaS business over time.

Incorporating customer benefits into your overall marketing strategy

Incorporating customer benefits into your overall marketing strategy is a crucial step in ensuring that your SaaS business is successful. By focusing on the benefits that your product offers to customers, you can create a marketing message that resonates with your target audience and drives conversions.

Here are a few ways to incorporate customer benefits into your overall marketing strategy:

  • Make customer benefits the focus of your messaging: Ensure that your marketing messages, whether they are in your ad campaigns, email marketing, or on your website, highlight the benefits of your product.

  • Use customer benefits in your product demos: When demonstrating your product to potential customers, focus on the benefits it offers and how it solves their problems.

  • Incorporate customer benefits into your product descriptions: Ensure that the descriptions of your product on your website and in your marketing materials highlight the benefits of your product.

  • Use customer benefits in your case studies: When creating case studies, focus on the benefits that your product provided to customers and how it helped solve their problems.

By incorporating customer benefits into your overall marketing strategy, you'll be able to create a consistent message that resonates with your target audience and drives conversions. This will help you grow your SaaS business and achieve success in the long run.

Measuring the success of your customer benefits-focused landing page

Measuring the success of your customer benefits-focused landing page is essential to ensuring that your efforts are paying off and that your landing page is effectively converting visitors into paying customers. By tracking key metrics and analyzing the data, you can determine what's working and what's not, and make changes to improve your landing page over time.

Here are a few metrics to track when measuring the success of your landing page:

  • Conversion rate: This is the number of visitors who take a desired action, such as signing up for your product, divided by the total number of visitors.

  • Bounce rate: This is the percentage of visitors who leave your site after only viewing one page. A high bounce rate can indicate that your landing page is not effectively engaging visitors.

  • Time on page: This is the amount of time that visitors spend on your landing page. A high time on page can indicate that visitors are engaged and interested in your product.

  • Scroll depth: This is the percentage of your landing page that visitors have scrolled through. A low scroll depth can indicate that visitors are not finding the information they need on your landing page.

By tracking these metrics and analyzing the data, you can determine what's working and what's not on your landing page. This information can then be used to make changes to improve your landing page and increase conversions over time. Continuously measuring the success of your landing page and making changes as needed is essential to ensuring that your SaaS business is successful.

Wrapping up

Using customer benefits on your SaaS landing page is a crucial step in converting visitors into paying customers. By highlighting the benefits of your product and demonstrating why it's valuable to potential customers, you can increase conversions and grow your business. To effectively use customer benefits on your landing page, it's important to understand their importance, identify the unique benefits of your product, craft a clear and compelling value proposition, present benefits in a visually appealing way, highlight customer testimonials to build trust, use social proof to boost conversions, A/B test to optimize your landing page, continuously update and refine your landing page, and measure the success of your customer benefits-focused landing page.

By following these steps and focusing on the benefits of your product, you can create a powerful landing page that converts visitors into paying customers and grows your SaaS business.

Want to personalize your landing pages for better conversions? Try Markettailor for free.


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