Back to blog

How to personalize content by language

November 17, 2023 | Jimit Mehta

Most online businesses today have no physical limits to where their customers come from. However, there's a huge difference how relevant a website feels to a visitor based on elements that relate to geolocation.

According to a 2014 Common Sense Advisory report, 75 percent of consumers said they were more likely to purchase goods and services if the corresponding product information is in their native language. Additionally, 87% of consumers who don’t speak and can’t read English won’t even consider buying from an English website.

When to use this Playbook

If you're serving customers from multiple countries with multiple languages or one country with multiple languages (such as India or Belgia), this Playbook is for you.

You can personalize either the whole language based on the visitor's preferred language or just small variations such as "personalize" vs "personalise" if you're going after different markets with the same language.

How to personalize

While the obvious thing to personalize here is language, you can also use the personalize subttle variations in language (checkout how some words are spelled differently in US vs UK).

The preferred language is a good way to capture audiences that might be visiting other countries at any given time or might speak multiple languages while living in another country.

You can combine tactics from the How to personalize content by country to really impact your localization efforts.

How to create this segment

  • Preferred language is any

Related Playbooks

Related posts

How to personalize content by role/persona

In B2B sales cycle, the decision to purchase a product has typically been in the hands of multiple people. Even though decisions are made lower in the organization than ever before, it's still relevant to understand that there are multiple people (with personas / job titles) influencing a sale....

Read more

How to use white space to improve the usability of your SaaS landing page

When it comes to creating a landing page for your SaaS product, there are a lot of elements to consider. From the layout and design to the content and messaging, everything needs to be just right in order to convert visitors into customers. One often overlooked aspect of landing page design is...

Read more