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Designing a visually appealing and user-friendly form for your SaaS landing page

November 18, 2023 | Jimit Mehta

When it comes to designing a landing page for your SaaS product, first impressions are everything. A visually appealing and user-friendly form can make or break the success of your page. It's not just about making sure your form looks good, but also ensuring that it's easy to use and understand. In this article, we'll take a look at some key design principles for creating a visually appealing and user-friendly form for your SaaS landing page. From layout and typography to form fields and call-to-action buttons, we'll cover everything you need to know to create a form that is both beautiful and functional. So, whether you're a designer or a marketer, read on to learn how to create a form that will help you convert more visitors into customers.

Choosing the right layout and typography

Choosing the right layout and typography for your form is crucial in creating a visually appealing and user-friendly design. The layout refers to the overall arrangement of elements on the page, such as where form fields are placed and how they are grouped. A well-designed layout makes it easy for users to understand and interact with the form.

When it comes to typography, the key is to use a font that is easy to read and doesn't strain the eyes. You should also pay attention to the size and spacing of the text, as well as its color. A clean and consistent typography will give your form a professional and polished look.

It is also important to keep in mind that the layout and typography should be consistent with the overall design of your landing page and your brand. This will create a cohesive experience for the user and make it easy for them to identify and trust your brand.

In summary, choosing the right layout and typography for your form can make it easy for users to understand and interact with it, create a cohesive experience and build trust with your brand.

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Organizing form fields for easy understanding

Organizing form fields for easy understanding is an important aspect of designing a visually appealing and user-friendly form. This refers to how you arrange the different fields and sections of your form, and how you label them.

When organizing your form fields, it's important to group related fields together and use clear and concise labels. This makes it easy for users to understand what information is being requested and where they should enter it. It's also important to keep the number of fields to a minimum, only asking for the information that is absolutely necessary.

Another important aspect of organizing form fields is to use clear and consistent input validation. This means providing clear error messages when a user enters incorrect information, and highlighting the incorrect field in red. This helps the user understand what went wrong and how to correct it.

In addition, organizing form fields also involves using logical order and hierarchy. This means that the most important and critical fields come first, and less important fields come later. This way, the user will be able to complete the form in a smooth and easy manner.

In summary, organizing form fields for easy understanding makes it easy for users to understand what information is being requested, keeps the number of fields to a minimum, uses clear and consistent input validation, and uses a logical order and hierarchy. This will help users complete the form in a smooth and easy manner.

Utilizing white space effectively

Utilizing white space effectively is an important aspect of designing a visually appealing and user-friendly form. White space, also known as negative space, refers to the area around and between elements on the page. It's the empty space that surrounds text, images, and other design elements, and it plays a crucial role in creating a clean and uncluttered design.

When it comes to forms, effective use of white space makes it easy for users to focus on the important elements, such as form fields and call-to-action buttons. It also helps to create a sense of hierarchy, making it clear which elements are most important and which are secondary.

To utilize white space effectively, you should pay attention to the margins, padding, and spacing between elements. This can be done by improving the space around form fields, using larger margins around sections, and using negative space to separate groups of fields.

It's also important to keep in mind that white space doesn't have to be white. It can be any color, as long as it creates a sense of emptiness or separation between elements.

In summary, utilizing white space effectively is an important aspect of designing a visually appealing and user-friendly form. It helps users focus on the important elements and create a sense of hierarchy. This can be done by paying attention to margins, padding, and spacing between elements, and by creating a sense of emptiness or separation between elements. This will lead to a clean and uncluttered design.

Incorporating visual cues and prompts

Incorporating visual cues and prompts is an important aspect of designing a visually appealing and user-friendly form. Visual cues are small design elements that guide the user's attention and help them understand how to interact with the form. Prompts are short phrases or sentences that provide additional information or guidance. Together, visual cues and prompts can make the form more intuitive and easier to use.

Examples of visual cues include arrows, lines, or other design elements that indicate the next step or the direction in which the user should move. For example, an arrow pointing to a form field can indicate where the user should enter their information.

Prompts can include information such as the format in which a user should enter their information (e.g. "Enter your phone number in the format 555-555-5555"), or instructions on what to do next (e.g. "Click submit to complete the form").

Visual cues and prompts can be used to make the form more intuitive and easier to use by providing clear and concise instructions to the user. It can also help to reduce errors and friction in the form-filling process.

In summary, incorporating visual cues and prompts is an important aspect of designing a visually appealing and user-friendly form. Visual cues are small design elements that guide the user's attention and help them understand how to interact with the form. Prompts are short phrases or sentences that provide additional information or guidance. Together they can make the form more intuitive and reduce errors and friction in the form-filling process.

Making call-to-action buttons stand out

Making call-to-action (CTA) buttons stand out is an important aspect of designing a visually appealing and user-friendly form. The CTA button is the button that users click on to submit the form or take the next step, and it's important to make sure that it's easy to find and clearly labeled.

One way to make a CTA button stand out is by using a contrasting color. This means using a color that is different from the other elements on the page, such as a bright color against a darker background. This makes the button easy to find and hard to miss.

Another way to make a CTA button stand out is by using a larger size than other buttons on the page. This makes it more prominent and gives it a sense of importance.

You can also use typography and language that is action-oriented and clear. This can be a simple phrase like "Submit" or "Sign Up" instead of a more generic "Next" or "Continue".

It's also important to place the CTA button in a logical and visible location, such as at the bottom of the form, or next to the fields that required the most important information.

In summary, making call-to-action buttons stand out is an important aspect of designing a visually appealing and user-friendly form. You can use a contrasting color, a larger size, action-oriented and clear language, and a logical and visible location. This will make the button easy to find and hard to miss, and will guide the user to take the next step.

Testing and iterating on your form design

Testing and iterating on your form design is an important step in creating a visually appealing and user-friendly form. It's a process of trying out different versions of your form and making adjustments based on how users interact with it. This can help you identify any problems or issues with the form and make improvements to increase its effectiveness.

Testing your form can be done through A/B testing, where two different versions of the form are shown to users and the one that performs better is chosen. This can be useful in determining the best placement of elements, the most effective use of white space, or the most effective call-to-action button.

User testing is another way to test your form, where real users are asked to complete the form and give feedback on their experience. This can provide valuable insights on how users interact with the form and what issues they encounter.

Once you have collected data from your tests, you can then iterate on your form design by making changes based on the feedback and results. This can include things such as re-arranging form fields, changing the layout or typography, or adding new visual cues or prompts.

It's important to note that testing and iterating is an ongoing process, not a one-time event. It's crucial to keep testing and making changes to your form as needed in order to optimize its effectiveness over time.

In summary, testing and iterating on your form design is an important step in creating a visually appealing and user-friendly form. It's a process of trying out different versions of your form and making adjustments based on how users interact with it. This can help you identify any problems or issues with the form and make improvements to increase its effectiveness. It's an ongoing process that involves A/B testing, user testing, and making changes based on feedback and results.

Using color psychology to influence conversions

Using color psychology to influence conversions is a technique that involves understanding how different colors can affect human emotions and behavior, and using that knowledge to create a more effective form design. Color psychology is the study of how colors affect human perception, emotion, and behavior.

Different colors can evoke different emotions and associations, and by choosing the right colors for your form, you can create a more engaging and effective design. For example, using the color blue can evoke feelings of trust and security, making it a good choice for a call-to-action button. The color red can evoke feelings of urgency and excitement, making it a good choice to draw attention to important information.

It's important to note that the effectiveness of color psychology can vary depending on the culture and context, so it's important to do research on your target audience and their cultural background before making decisions on color choices.

Additionally, it's important to keep in mind that color psychology is not the only aspect to consider when designing a form, but it can be a useful tool in creating a visually appealing and user-friendly form. It should be used in conjunction with other design principles, such as typography, layout, and white space.

In summary, using color psychology to influence conversions is a technique that involves understanding how different colors can affect human emotions and behavior, and using that knowledge to create a more effective form design. Different colors can evoke different emotions and associations and by choosing the right colors for your form, you can create a more engaging and effective design. However, it's important to note that the effectiveness of color psychology can vary depending on the culture and context, so it's important to do research on your target audience before making decisions on color choices. It should be used in conjunction with other design principles.

Keeping mobile users in mind

Keeping mobile users in mind is an important aspect of designing a visually appealing and user-friendly form. With the improving number of people accessing the internet on their mobile devices, it's crucial to ensure that your form is optimized for mobile use.

One way to do this is by using a responsive design, which means that the form will automatically adjust to the size of the screen. This ensures that the form is easy to read and interact with on a small screen.

Another way to optimize your form for mobile users is by simplifying the layout and reducing the number of form fields. On a small screen, it can be difficult to read and interact with a complex form, so it's important to keep the design as simple as possible.

It's also important to make sure that the form's buttons and links are large enough to be easily tapped with a finger, and that the form is easy to scroll through.

Lastly, it's important to ensure that your form loads quickly on mobile devices. This means keeping the size of images and videos to a minimum, and using optimized code.

In summary, keeping mobile users in mind is an important aspect of designing a visually appealing and user-friendly form. With the improving number of people accessing the internet on their mobile devices, it's crucial to ensure that your form is optimized for mobile use. This can be achieved by using a responsive design, simplifying the layout and reducing the number of form fields, making sure that buttons and links are large enough and easy to tap, and ensuring fast loading times.

Incorporating social proof in the form

Incorporating social proof in the form is a technique that involves using endorsements or testimonials from other users to increase the credibility and trustworthiness of the form. Social proof refers to the idea that people are more likely to do something if they see others doing it. By displaying social proof on the form, it can help to increase conversions by showing potential users that other people have found success using the product or service.

There are several ways to incorporate social proof in the form, such as displaying customer testimonials, displaying the number of users, or displaying logos of well-known companies that have used the product or service.

For example, displaying a testimonial from a satisfied customer can help to build trust and credibility with potential users. Similarly, displaying the number of users or the logos of well-known companies that have used the product or service can help to demonstrate that the product or service is popular and reputable.

It's important to keep in mind that the social proof should be relevant and authentic. Using fake or irrelevant social proof can damage the credibility of your form.

In summary, incorporating social proof in the form is a technique that involves using endorsements or testimonials from other users to increase the credibility and trustworthiness of the form. Social proof can be used in several ways such as displaying customer testimonials, displaying the number of users, or displaying logos of well-known companies that have used the product or service. It's important to keep in mind that the social proof should be relevant and authentic, and not fake or irrelevant, to maintain credibility of the form.

Creating a sense of urgency with your form

Creating a sense of urgency with your form is a technique that involves using design elements, language and strategies to convey the message that the offer or action is limited in time or availability, and that the user should act quickly to take advantage of it.

One way to create a sense of urgency is by using words and phrases that convey a sense of time pressure, such as "limited time offer" or "offer ends soon". This can encourage users to act quickly before the offer expires.

Another way to create a sense of urgency is by using countdown timers, which can be used to show the time remaining before an offer expires. This can create a sense of pressure on the user to act before it's too late.

You can also use colors, such as red, which are associated with urgency, to draw attention to the call-to-action button or the message of time pressure.

It's important to note that creating a sense of urgency should not be misleading or manipulative, but rather an honest and transparent way of highlighting the benefits of acting quickly.

In summary, creating a sense of urgency with your form is a technique that involves using design elements, language and strategies to convey the message that the offer or action is limited in time or availability, and that the user should act quickly to take advantage of it. This can be achieved by using words and phrases that convey a sense of time pressure, countdown timers, and colors associated with urgency. It's important to use this technique in a transparent and honest way, and not to mislead or manipulate the users.

Over to you

Designing a visually appealing and user-friendly form for your SaaS landing page is essential for converting visitors into customers. A well-designed form can make it easy for users to understand and interact with, and can help increase conversions. In this article, we discussed several key principles for designing a visually appealing and user-friendly form, such as choosing the right layout and typography, organizing form fields for easy understanding, utilizing white space effectively, incorporating visual cues and prompts, making call-to-action buttons stand out, testing and iterating on your form design, using color psychology to influence conversions, keeping mobile users in mind, incorporating social proof in the form, and creating a sense of urgency with your form.

By following these principles and testing and iterating on your form, you can create an effective and user-friendly form that will help increase conversions on your SaaS landing page.

Want to personalize your landing pages for better conversions? Try Markettailor for free.


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