Back to blog

Designing a user-friendly navigation for your SaaS landing page

November 18, 2023 | Jimit Mehta

Welcome to the world of software as a service (SaaS) where businesses of all sizes are turning to the cloud to run their operations. With so many options available, it's essential that your SaaS landing page stands out and guides users seamlessly through the journey of discovering, trying, and ultimately buying your product. One of the key elements of achieving this is through designing a user-friendly navigation that makes it easy for users to find what they're looking for and take the next step. In this article, we'll explore the principles of good navigation design and how to apply them to create a SaaS landing page that converts visitors into customers. So, whether you're a SaaS startup or an established player, read on to discover how to take your landing page to the next level.

Understanding the principles of good navigation design

"Understanding the principles of good navigation design" is about understanding the key concepts and guidelines that make navigation easy and intuitive for users. Navigation is a critical element of any website or application, as it helps users orient themselves and find the content or functionality they're looking for. Good navigation design should make it easy for users to understand where they are in the site or application, and how to get to where they want to go.

One of the most important principles of good navigation design is creating a clear and consistent structure. This means organizing your navigation in a logical and predictable manner, using clear labels and language, and providing clear visual cues to guide users.

Another important principle is to use intuitive labels and language, so users can understand the purpose of each navigation element and where it will take them. Navigation should be simple, easy to understand, and to the point.

Finally, testing and optimizing your navigation is important to ensure that it is as user-friendly as possible. This can be done through A/B testing, user testing, and feedback, which can help to identify any areas of confusion or usability issues and make adjustments accordingly.

In summary, understanding the principles of good navigation design is about understanding the guidelines and best practices that make navigation easy and intuitive for users, from creating a clear and consistent structure, using intuitive labels and language, and testing and optimizing your navigation for maximum usability.

Personalize every website interaction
Try for free

Creating a clear and consistent structure for your navigation

"Creating a clear and consistent structure for your navigation" is about organizing the navigation elements in a way that is logical and predictable for users. A clear and consistent structure helps users understand where they are in the website or application, and how to get to where they want to go. It also makes it easy for users to find the information they need, and to complete the tasks they set out to do.

A common way to create a clear and consistent structure is to use a hierarchical approach, where the navigation is organized into sections and sub-sections, with main navigation items at the top level, and more specific items nested under them. This allows users to quickly understand the main categories of content or functionality available, and then drill down to find more specific information.

Another important aspect of creating a clear and consistent structure is to use clear and consistent labels and language throughout the navigation. This means using the same terminology and wording for similar items, and being consistent in the way items are presented, for example, using the same font, color, and placement for similar items.

It's also important to consider the placement and layout of the navigation elements, placing them in a consistent and predictable location, such as the header or footer of the page, in order to make it easy for users to find them.

In summary, creating a clear and consistent structure for your navigation is about organizing your navigation elements in a logical and predictable manner, using clear and consistent labels and language, and placing them in a consistent and predictable location, in order to make it easy for users to understand where they are in the website or application, and how to find the information they need.

Using intuitive labels and language in your navigation

"Using intuitive labels and language in your navigation" is about using language and labels that are easy for users to understand and that accurately describe the content or functionality to which they lead. This is important because it helps users quickly understand what they can find and where they can find it, which makes it more likely that they will find the information they need and complete the tasks they set out to do.

One of the key principles of using intuitive labels and language is to use language that is simple and straightforward. This means avoiding jargon and technical terms and instead using language that is familiar and easy for users to understand. For example, instead of using "Advanced Search" you can use "Refine your search" which is more understandable.

Another important aspect is to be consistent in the way you use language throughout the navigation. This means using the same terminology and wording for similar items, and being consistent in the way items are presented. For example, if you use "Contact Us" in the main navigation, don't use "Get in Touch" in a sub-navigation.

You should also consider the context of the navigation. For example, if you are using a navigation on an e-commerce website, using product names as navigation labels would be more effective than using just the category names.

In summary, using intuitive labels and language in your navigation is about using language that is simple, straightforward, familiar, and easy for users to understand, and being consistent in the way you use language throughout the navigation. This helps users quickly understand what they can find and where they can find it, which makes it more likely that they will find the information they need and complete the tasks they set out to do.

Testing and optimizing your navigation for maximum usability

"Testing and optimizing your navigation for maximum usability" is about evaluating and making adjustments to your navigation in order to ensure that it is as user-friendly as possible. This is important because even the best designed navigation can have usability issues that are not immediately apparent, and testing and optimization can help to identify these issues and make the necessary adjustments.

One of the most common ways to test and optimize your navigation is through A/B testing. This involves creating two versions of the navigation, with different design or layout elements, and then testing which version performs better with users. This can help to identify which design elements are working well and which are causing confusion or usability issues.

Another way to test and optimize your navigation is through user testing, which involves observing real users as they interact with your navigation. This can help to identify any areas of confusion or usability issues and provide valuable insights into how users are interacting with your navigation.

You can also gather feedback from users through surveys, and by monitoring analytics data, such as the number of clicks on a particular navigation item, the pages that have high bounce rate and so on.

In summary, testing and optimizing your navigation for maximum usability is about evaluating and making adjustments to your navigation in order to ensure that it is as user-friendly as possible. This can be done through A/B testing, user testing, feedback and monitoring analytics data, which can help to identify any areas of confusion or usability issues and make the necessary adjustments to improve the overall user experience.

Incorporating search and filtering functionality

"Incorporating search and filtering functionality" is about adding tools that allow users to search for and filter specific content or items within a website or application. This is important because it gives users the ability to quickly find the information they need, even in large and complex websites or applications.

Search functionality allows users to enter keywords or phrases related to the information they are looking for and returns a list of relevant results. Search should be placed in a prominent and easy-to-find location, such as the header or top of the page, and should be easy to use with clear instructions on how to use it.

Filtering functionality allows users to narrow down the results by specific criteria, such as category, price, or date. Filtering options should be placed in a logical and consistent location, and should be easy to understand, with clear labels and language.

Both search and filtering functionality can be used together to give users even more powerful tools to find the information they need. For example, a user can search for "running shoes" and then filter the results by brand, color, size, and price.

Incorporating search and filtering functionality also helps to improve the overall user experience by reducing the amount of time and effort users need to spend to find the information they need, which can lead to an increase in conversions and satisfaction.

In summary, Incorporating search and filtering functionality is about adding tools that allow users to search and filter specific content or items within a website or application. Search functionality allows users to enter keywords and returns a list of relevant results, while filtering functionality allows users to narrow down the results by specific criteria. Both search and filtering functionality can be used together to give users powerful tools to find the information they need and help improve the overall user experience.

Designing mobile-responsive navigation

"Designing mobile-responsive navigation" is about ensuring that your website or application's navigation is optimized for use on mobile devices such as smartphones and tablets. With the increasing number of users accessing the internet on mobile devices, it is important to ensure that your navigation is easy to use and navigate on smaller screens.

Mobile-responsive navigation should be designed with a simplified structure, using larger touch-friendly buttons and simple language, making it easy for users to navigate with their fingers. Navigation elements should be placed in a consistent and predictable location, such as a hamburger menu or bottom navigation bar, and should be easy to access, regardless of the device or screen size.

It's also important to consider the context of the navigation, for example, on a mobile device, users are more likely to be on-the-go and looking for quick access to specific information. So, it's important to prioritize the most important navigation items and make them easily accessible.

Another important aspect of designing mobile-responsive navigation is to test it on multiple devices and screen sizes, to ensure that it works well and looks good on all devices.

In summary, designing mobile-responsive navigation is about ensuring that your website or application's navigation is optimized for use on mobile devices such as smartphones and tablets. It involves designing with a simplified structure, using larger touch-friendly buttons, placing navigation elements in a consistent and predictable location, and testing on multiple devices and screen sizes to ensure that it works well and looks good on all devices. This helps to improve the overall user experience for users accessing your site on mobile devices.

Utilizing visual cues to guide users through the navigation

"Utilizing visual cues to guide users through the navigation" is about using visual elements such as colors, shapes, and icons to help users understand the structure and organization of the navigation and guide them through the website or application. Visual cues can help users understand where they are in the website or application, and how to get to where they want to go.

One way to use visual cues is through color coding, where different colors are used to represent different sections or categories of the website or application. For example, using a blue color for the homepage and a green color for the contact page, making it easy for users to identify where they are and where they need to go.

Another way to use visual cues is through the use of icons or images, which can help users understand the purpose of each navigation element. For example, using a shopping cart icon to represent the shopping cart or using a envelope icon to represent the contact us page.

You can also use visual cues to guide users through the navigation by using arrows, lines or other graphic elements to indicate the direction of navigation, and to help users understand the relationships between different pages or sections.

In summary, utilizing visual cues to guide users through the navigation is about using visual elements such as colors, shapes, and icons to help users understand the structure and organization of the navigation, and guide them through the website or application. Visual cues can help users understand where they are in the website or application, and how to get to where they want to go, making it easy for users to identify where they are and where they need to go, improving the overall user experience.

Making use of mega-menus and drop-down navigation

"Making use of mega-menus and drop-down navigation" is about using specific types of navigation menus that allow for a more organized and efficient way to present a large amount of options in a small space. These types of navigation can be particularly useful for websites or applications with a lot of content or functionality.

Mega-menus are large, multi-column drop-down menus that can display a large amount of options and sub-options in a clear and organized way. They are typically activated by hovering over a main navigation item and can include images, icons, and other visual elements to help users understand the options available.

Drop-down navigation, also known as "fly-out" navigation, is a type of navigation menu that appears when a user hovers over a main navigation item. It allows users to access sub-options or sub-categories within a main category, without having to leave the main navigation.

Both mega-menus and drop-down navigation can be used to present a large amount of options in a clear and organized way, making it easy for users to find the information they need. Additionally, they can help to reduce clutter on the main navigation and improve the overall user experience.

In summary, making use of mega-menus and drop-down navigation is about using specific types of navigation menus that allow for a more organized and efficient way to present a large amount of options in a small space. Mega-menus are large multi-column drop-down menus and drop-down navigation is a type of navigation menu that appears when a user hovers over a main navigation item. Both can be used to present a large amount of options in a clear and organized way, making it easy for users to find the information they need and reducing clutter on the main navigation, improving the overall user experience.

Incorporating feedback and error messaging into your navigation

"Incorporating feedback and error messaging into your navigation" is about providing users with clear and helpful messages that inform them of the outcome of their actions, and guide them through the process of using the website or application. Feedback and error messaging can help users understand the results of their actions, and make it easier for them to complete the tasks they set out to do.

Feedback messages are used to inform users of the outcome of their actions, such as a successful submission of a form or the completion of a task. They can be displayed as a message, an icon, or a change in color, and should be clear and easy to understand.

Error messages are used to inform users when something goes wrong, such as a validation error on a form or a missing required field. They should be clear, concise, and provide instructions on how to correct the issue.

Both feedback and error messaging should be incorporated in a consistent and predictable location, such as a message bar or modal dialog, to make it easy for users to find and understand the information being provided.

In summary, Incorporating feedback and error messaging into your navigation is about providing users with clear and helpful messages that inform them of the outcome of their actions, and guide them through the process of using the website or application. Feedback messages are used to inform users of the outcome of their actions, and error messages are used to inform users when something goes wrong. Both should be incorporated in a consistent and predictable location, making it easy for users to find and understand the information being provided, which can lead to a better user experience and reduce the number of errors and confusion.

Using analytics to track and improve the performance of your navigation

"Using analytics to track and improve the performance of your navigation" is about using data and metrics to understand how users are interacting with your website or application's navigation, and using this information to make adjustments and improvements. By tracking key metrics such as click-through rates, bounce rates, and conversion rates, you can gain insights into how well your navigation is working and identify areas that need improvement.

There are several analytics tools that can be used to track the performance of your navigation, such as Google Analytics and Mixpanel. These tools can provide information on which pages are getting the most traffic, how long users are spending on a page, and where users are dropping off.

One of the key metrics to track is CTR which is the number of clicks on a particular navigation item divided by the number of views. A low CTR can indicate that the navigation item is not prominently placed or the label is not clear or interesting.

Another metric to track is the bounce rate, which is the percentage of visitors who leave the website or application after only viewing one page. A high bounce rate can indicate that users are not finding what they are looking for, or that the navigation is not clearly guiding them to the right pages.

You can also track conversion rates, which is the percentage of visitors who complete a desired action, such as making a purchase or signing up for a newsletter. A low conversion rate can indicate that the navigation is not effectively guiding users to the pages where they can complete these actions.

In summary, using analytics to track and improve the performance of your navigation is about using data and metrics to understand how users are interacting with your website or application's

Final thoughts

Designing a user-friendly navigation for your SaaS landing page is critical for the success of your business. A well-designed navigation can help users understand where they are in the website or application, and how to find the information they need. It can also improve the overall user experience and increase conversions. In this article, we discussed several key elements of designing a user-friendly navigation, including understanding the principles of good navigation design, creating a clear and consistent structure, using intuitive labels and language, testing and optimizing for maximum usability, incorporating search and filtering functionality, designing mobile-responsive navigation, utilizing visual cues to guide users through the navigation, making use of mega-menus and drop-down navigation, incorporating feedback and error messaging, and using analytics to track and improve the performance of your navigation.

By following these guidelines, you can create a navigation that is easy to use and understand, and that helps users find the information they need and complete the tasks they set out to do.

Want to personalize your landing pages for better conversions? Try Markettailor for free.


Related posts

How to use user recordings to optimize your SaaS landing page

As a software-as-a-service (SaaS) business, your landing page is the first thing potential customers see when they visit your website. It's the first impression they'll have of your product, and it's crucial to make it count. So, how can you optimize your landing page to convert more visitors into...

Read more

How to use personalization to improve user flow and navigation

Personalization is the key to creating a seamless user experience for your website or app. By tailoring the user flow and navigation to the individual needs of your visitors, you can keep them engaged and coming back for more. In this article, we'll explore the different ways you can use...

Read more