10 Clearbit Alternatives in 2026 — Replace Enrichment AND Reveal Personalization

Clearbit did two jobs. One was enrichment: take an email or a company name, return a full firmographic, technographic, and contact profile. The other was Reveal: identify the company behind an anonymous website visitor and trigger a personalized page experience. Most teams used both without thinking of them as separate products, because the same contract covered them.

Then HubSpot bought Clearbit and folded it into Breeze Intelligence. That did two things to the market simultaneously. If you're a HubSpot Enterprise customer, Breeze is fine — the enrichment side is largely preserved, and the Reveal-equivalent is bundled into HubSpot's CMS personalization. If you're not a HubSpot customer, you cannot buy it at all. Clearbit's standalone API, which powered hundreds of non-HubSpot enrichment workflows, is gone.

That's why the "Clearbit alternatives" search volume exploded in late 2025 and stayed there. Every other ranker for this query treats it as "enrichment alternatives only," which misses half of what Clearbit actually did. This guide covers both: enrichment replacements AND Reveal-equivalent personalization replacements — with honest notes on which tools rebundle both jobs and which only cover one.

Full disclosure: We build Abmatic AI, one of the few platforms that handles enrichment, visitor reveal, and personalized web activation inside a single contract. We've disclosed that bias up front and written every alternative entry using only public product documentation.

Who this is for

Persona A — HubSpot customer. You have access to Breeze Intelligence but you're unhappy with the pricing jump, the feature gaps (no Reveal outside Marketing Hub Enterprise, no Forms), or you want a richer data provider. You're shopping for better.

Persona B — not on HubSpot. You're on Salesforce, Pipedrive, Attio, Close, or homegrown. Breeze Intelligence is unavailable to you. You need to replace Clearbit entirely — enrichment plus visitor reveal plus whatever forms you were running.

Most "Clearbit alternatives" posts address only one of these personas. This page covers both, honestly, with separate migration paths.

The Clearbit-to-Breeze reality check

Before the alternatives, a grounded look at what the Breeze transition actually changed, so you know what you're replacing.

What Breeze Intelligence does today. Company and contact enrichment on every HubSpot record, triggered automatically at form submit, import, or list build. Buying-intent signals surfaced inside HubSpot workflows. Reveal-equivalent identification of anonymous visitors, with the data routed into HubSpot's CMS Smart Content personalization. All of this is HubSpot-native.

What Breeze doesn't do. It doesn't expose the legacy Clearbit standalone API. Non-HubSpot CRMs can't call it. Salesforce-native RevOps teams can't pipe Breeze data into Salesforce without HubSpot in the middle. Custom product enrichment — the "enrich on signup" API pattern that hundreds of SaaS companies built on Clearbit — is not a first-class use case anymore.

Pricing note: HubSpot doesn't publish Breeze Intelligence pricing transparently. Customer-reported price increases land in the high double digits for equivalent seat and record counts during contract migration, with Breeze pricing tied to HubSpot tier rather than standalone volume. We haven't independently verified these figures — they're self-reported — but the direction is consistent across sources.

The 30-second match matrix

If you only have half a minute:

The 10 alternatives

1. Abmatic AI — rebundled enrichment, reveal, and activation

Six modules in one platform. Enrichment + anonymous-visitor reveal + personalization + ads + attribution. No CRM lock-in.

Full disclosure: we build Abmatic. We've put ourselves first because the Clearbit-to-Breeze transition is the buyer profile we fit most cleanly — you had enrichment, you had Reveal, you're not on HubSpot (or you are but don't want to deepen the lock-in), and you'd prefer one contract that covers both jobs plus the activation layer around them.

Abmatic is six modules in one platform. Audiences & Intent handles the enrichment side — firmographic and technographic data on your target accounts, plus intent signals that tell you which of them are in-market today. Personalization Engine handles the Reveal side: identify the company visiting your site and trigger a personalized page, banner, or pop-up against them. Then four more modules Clearbit never had: an Advertising Platform that activates identified accounts across LinkedIn, Meta, and display; an Attribution Platform that tells you which enriched accounts actually produced pipeline; Agentic Chat, an orchestration layer; and Clara, our pipeline AI that runs personalized cross-channel campaigns end-to-end.

Where Abmatic wins against Breeze: no HubSpot requirement, deployments measured in hours rather than weeks, pricing in the mid four- to low five-figure band for equivalent scope, and one contract that covers the activation layer Clearbit never touched. Where Breeze is still the better pick: you're deeply HubSpot-native, enrichment inside HubSpot workflows is the whole job, and you'd rather add to the HubSpot contract than introduce a second vendor.

→ Book a 20-minute Abmatic AI demo on your own accounts — no sales pitch ambush, free account audit within 24 hours whether or not you buy.

2. Apollo — high-volume contact enrichment

B2B database + outbound tool. Aggressive free and starter tiers make it a common Clearbit replacement for enrichment alone.

Apollo is the most common direct-enrichment replacement for sales-team Clearbit users. Its database of contact records with verified emails and direct dials is large, its API is well-documented, and its pricing is materially cheaper at equivalent credit volume. For RevOps teams whose Clearbit workflow was "enrich a contact at MQL, enrich a company at opportunity," Apollo is a near-drop-in. Where it stops: Apollo doesn't identify anonymous website visitors. If that was half your Clearbit value, Apollo alone doesn't replace it.

3. ZoomInfo — the enrichment gold standard

Enterprise default for contact enrichment and sales intelligence. WebSights add-on offers Reveal-equivalent visitor ID.

ZoomInfo is the enterprise default for contact enrichment. Its data quality, coverage, and Salesforce integration are the benchmarks the rest of the category measures against. The WebSights add-on provides Reveal-equivalent visitor identification, though it's priced separately and lighter on personalization triggers than Clearbit Reveal was.

4. Cognism — EU-strong enrichment with cadence

European B2B data vendor. GDPR-compliant by design, strong mobile-phone coverage, competitive pricing.

Cognism leans into European data coverage, GDPR-compliant contact verification, and an integrated sales cadence. For teams whose Clearbit data was weakest in Europe — which Clearbit legitimately was — Cognism is often a stronger direct replacement than Apollo. Its intent layer incorporates Bombora signals per Cognism's own public materials; that's accurate context for evaluators who want original third-party data.

5. Lusha — lightweight contact enrichment

Contact-data-focused (phone numbers, emails). Clearbit's contact-enrichment half, at a lower price point.

Lusha is among the lowest-priced credible enrichment tools in the category. For teams where Clearbit was a per-rep Chrome extension for LinkedIn-to-phone-number lookups, Lusha is a direct swap at a fraction of enterprise pricing. It's not a platform replacement — if Clearbit was powering product signups, marketing automation enrichment, or Reveal, Lusha doesn't cover those jobs.

6. 6sense — enrichment inside a full ABM stack

Full ABM platform. Enrichment is one module among many (intent, orchestration, paid media, reveal, attribution). Enterprise-skewed.

6sense is a natural destination for teams who were using Clearbit as part of an ABM motion and are now rebuilding that motion from scratch. Pricing sits in the enterprise band, with multi-quarter implementations, and you need a RevOps team to run it. If "Clearbit plus real ABM" is where you were heading, 6sense is the enterprise answer and Abmatic is the faster, lighter answer for mid-market buyers.

7. Warmly — Reveal-equivalent + outbound orchestration

Built an anonymous-visitor-identification product squarely in Clearbit Reveal's former territory, then added outbound automation on top.

Warmly is among the cleanest direct Reveal replacements on the market. It identifies visiting companies (often at person level), enriches them on the fly, and routes them to Slack, live chat, an SDR, or automated outbound. For teams whose Clearbit value was 70% Reveal and 30% API enrichment, Warmly covers most of the Reveal job and partners with contact-level enrichment tools for the rest.

→ Still shopping? Three more below, but if the first seven don't fit, chances are a full rebundle does. See Abmatic in action on your real accounts — 20 minutes, no ambush.

8. RB2B — ultra-lightweight U.S. person-level reveal

Identifies individual U.S. persons (not just companies) who visit your site. Reveal, but at the person level. U.S.-only by design.

RB2B is deliberately single-purpose — it doesn't enrich via API, doesn't personalize pages, doesn't run ads. For a two-person B2B marketing team that used Clearbit mainly to see "which individuals from our target accounts visited this week," RB2B is the fastest, cheapest entry. Many mid-market teams run RB2B plus Abmatic as a clean two-tool stack.

9. Koala — signal-triage with enrichment adjacency

Weighted-signal engine for sales teams. Enrichment is inside the workflow, not the product.

Koala ingests website, product-usage, and third-party intent signals, scores accounts, and delivers a ranked list of who to contact today. Its enrichment is not as deep as ZoomInfo's or Apollo's, but it's well-integrated with the signal layer a RevOps lead actually acts on. Partial Clearbit replacement: good for "enrich in context of a signal," not a replacement for a general-purpose enrichment API.

10. Clay — RevOps-orchestrated enrichment

Spreadsheet-like interface for orchestrating enrichment from many vendors (scraping, LLM research, third-party APIs) against a target list.

Clay is the power-user's choice for teams who used Clearbit programmatically and want more flexibility in source mixing. Not a Reveal replacement, not a visitor-identification tool — it's the RevOps workbench for enrichment, not the personalization engine.

Migration path: Breeze → Abmatic AI (Persona A)

For HubSpot customers moving enrichment + Reveal out of Breeze and into Abmatic AI, while keeping HubSpot as CRM:

1. Export Breeze enrichment history. In HubSpot, export Contacts and Companies with all Breeze-sourced fields to CSV. Preserve your enriched data as a local snapshot.
2. Define ICP in Abmatic. Onboarding asks for firmographic + behavioral criteria. 15–20 minutes in the product.
3. Connect HubSpot. Two-way sync — Abmatic enriches new and existing contacts/companies and writes back to the same fields Breeze populated. No CRM re-mapping required.
4. Turn on Reveal. If you were on HubSpot Marketing Hub Enterprise and using Breeze Reveal, run Abmatic's visitor-ID in parallel for 30 days to compare coverage.
5. Downgrade. Once comfortable, downgrade your HubSpot bundle (if Breeze was the only reason you were on a higher tier) and cancel Breeze credits. Many teams see a meaningful net-stack cost reduction.

Migration path: Clearbit → any non-HubSpot alternative (Persona B)

For teams who lost Clearbit entirely and can't access Breeze:

1. Audit what you used Clearbit for. Enrichment? Reveal? Forms? Each gets a different replacement. Write it down first.
2. Pick a replacement per workflow, not per logo. Enrichment → Apollo or Cognism. Reveal → Warmly or RB2B or Abmatic. Forms → HubSpot Forms or native to your CRM.
3. Or bundle into Abmatic. If managing three vendors to replace one feels bad, Abmatic rebundles enrichment + Reveal + activation for non-HubSpot teams.
4. Back-fill historical enrichment. Most vendors offer a one-time back-fill. Do this before cancelling remaining Clearbit credits.
5. Rewire product-signup enrichment separately. If you had "enrich on signup" via Clearbit's API, Apollo or Clay are the common swaps. Abmatic exposes enrichment on identified accounts for teams who want enrichment tied to intent signals rather than a generic firmographic lookup.

FAQ

Is Breeze Intelligence the same as Clearbit?

Partially. Breeze inherited Clearbit's enrichment. It didn't preserve standalone Reveal (only HubSpot Marketing Hub Enterprise gets a version), and it retired Clearbit Forms entirely.

Can I still use Breeze without HubSpot Marketing Hub?

You can use Breeze Intelligence with HubSpot Sales Hub or Service Hub at certain tiers, but Reveal-equivalent features are Marketing Hub Enterprise only. Non-HubSpot customers can't use Breeze at all.

How much did pricing go up?

HubSpot doesn't publish Breeze pricing publicly. Third-party data (Vendr, TrustRadius, public Reddit threads) points to materially higher effective cost for comparable enrichment volume versus legacy Clearbit, depending on credit tier.

Does Breeze do visitor ID?

Only for HubSpot Marketing Hub Enterprise customers. Not available standalone or to lower HubSpot tiers.

What replaces the Clearbit enrichment API for product signups?

Apollo, ZoomInfo, Cognism, and Clay all offer enrichment APIs that can be wired into a product signup flow. Apollo and Clay are the most commonly chosen for SaaS signup enrichment because of pricing and API ergonomics. Abmatic exposes enrichment data on identified accounts via its API for customers who want enrichment tied to intent signals rather than a generic lookup.

Can Abmatic AI import Breeze data?

Yes. Export your HubSpot Contacts and Companies CSV; Abmatic ingests that as your historical enrichment base, then refreshes it going forward.

Are Apollo and ZoomInfo full Clearbit replacements?

For the enrichment half, yes. Neither does anonymous-visitor reveal, which was a major Clearbit feature. Pair with Warmly, RB2B, or Abmatic for the Reveal side.

Is there a free Clearbit alternative?

Apollo's free tier and Lusha's free tier both offer limited enrichment. For reveal, there's no meaningful free tier — visitor ID requires paid data providers.

Wrapping up

The short version: HubSpot didn't replace Clearbit. They absorbed half of it, raised prices, and locked non-HubSpot teams out. The good news is the category responded — there are now clean options for both personas.

• On HubSpot, want more than Breeze: Abmatic AI, Apollo, or Cognism depending on scope.
• Not on HubSpot, need a Clearbit replacement: Abmatic AI, Warmly, Apollo, or a composed Clay workflow.

Want to see how Abmatic handles both personas in one tool? Book a 20-minute demo and we'll run it on your actual accounts — honest, no sales ambush, free account audit whether or not you buy.

Related reading

• 10 HubSpot Breeze Alternatives in 2026
• 10 Cognism Alternatives in 2026
• 12 ZoomInfo Alternatives in 2026
• 10 Lusha Alternatives in 2026
• The 15 Best Intent Data Platforms in 2026