Back to blog

[Support] What is a segment?

Support articles
Image of Jimit Mehta
November 23, 2023 | Jimit Mehta

Customer segment is a subset of all customers

A customer segment is a core concept in the AbmaticAiapplication. It describes a subset of all customers out there in the world. To create effective personalizations, you need to first create effective customer segments that you then target personalizations (different versions of a website) to.

 

You can characterize a customer segment using any of our data attributes, for example, by industry. You can define finer and finer customer segments, but we recommend to start from a wider customer segment first.

Related posts

Optimizing Marketing Strategies with Integrated Data Insights
Account-based marketing

The power of integrated data insights is transforming how businesses approach their marketing strategies. In a world where information is abundant, the ability to harness data from multiple sources and derive actionable insights is a game-changer. This blog delves into how integrated data insights...

Read more

Future Trends in B2B Customer Segmentation
Account-based marketing

In the rapidly evolving landscape of B2B marketing, customer segmentation continues to play a pivotal role in tailoring marketing strategies and optimizing outreach efforts. As businesses strive to understand their target audiences better, the methods and technologies used for segmentation are also...

Read more