[Support] What is a segment?

Behavioral segmentation is a popular marketing strategy that involves grouping consumers based on their behaviors. By identifying and targeting specific consumer segments, businesses can improve their marketing efforts and ultimately drive more sales and revenue.

Buyers in B2B are looking to answer very different questions depending on their pain points. Different industries and customer personas often have very different pain points that your product and content needs to solve. Content personalization allows marketers to tailor their approach and...