[Support] What is a segment?

In B2B marketing, customer success has become a cornerstone of building long-term relationships and driving sustained growth. More than just providing reactive support, customer success is about proactively ensuring that clients achieve their desired outcomes while using your products or services....

In B2B marketing, understanding audience sentiment, trends, and industry conversations is essential for creating effective, relevant strategies. Social listening—the practice of monitoring digital conversations across social media, forums, and other online spaces—provides valuable insights into...