[Support] What is a segment?

In the rapidly evolving landscape of business-to-business (B2B) marketing, the importance of effective customer segmentation cannot be overstated. Customer segmentation is the process of dividing a broad target market into subsets of consumers who have common needs and priorities, and then...

In today's highly competitive business landscape, understanding your audience is more critical than ever. While demographic data provides useful insights, it often falls short in offering a complete picture of consumer behavior. This is where psychographic segmentation comes into play. By delving...