B2B buyer intent refers to signals that indicate a company is actively considering a purchase. These signals include search behavior (researching competitors or solutions), content consumption (downloading comparison guides), engagement with vendor materials, vendor searches, and technographic shifts (adopting adjacent tools). Intent signals can be first-party (your website behavior, email opens) or third-party (intent data providers showing surge in research activity across the web). Intent is the difference between "this account fits our ICP" and "this account is ready to buy right now."
Firmographic fit tells you if an account should want your product; intent tells you if it does right now. A firm that's perfect on paper might have no budget or no active project. An account with mediocre firmographic fit but sky-high intent often converts faster. The best accounts have both: perfect fit plus active buying signals.
Abmatic combines first-party intent (your website behavior) with third-party intent data to identify accounts ready to move. We trigger outreach at peak intent moments, when the account is most receptive. This means your team spends time on the right 20 accounts instead of cold-calling the right 200, and your conversion rates climb because you're always selling to someone who's already convinced they need to buy.